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Four Seasons Hotel Riyadh and the Saudi Tourism Authority (STA) have signed an agreement to launch a joint activation campaign, offer attractive deals and design engaging experiences to showcase the Kingdom’s status as a top tourist destination.
The partnership will involve sharing insights, ideas and experiences.
The Memorandum of Understanding (MoU) was signed by Swen Ehlender, Director of Marketing, Four Seasons Hotel Riyadh, and Munirah Abanomy, Head of Marketing Partnerships, Middle East and Africa, at the Saudi Arabia Pavilion at the Arabian Tourism Market 2023 in Dubai.
The MoU is in line with the hotel’s collaboration with Saudi tourism entities to achieve shared goals and support efforts aimed at establishing Saudi Arabia as a premier destination in the region.
“Four Seasons Hotel Riyadh is delighted to have entered into such an agreement with STA’s Middle East and Africa business, looking forward to a prosperous partnership that will boost Saudi tourism, attract visitors from nearby markets, and provide an upliftable travel experience,” said Swen Ehlender, What guests in Saudi Arabia can expect from Four Seasons, a leading hotel brand known around the world.
Abdulkarim Aldarwish, President, STA Middle East, said: “This agreement re-emphasizes STA’s eagerness to sign partnerships with leading companies and global hotel chains to attract tourists from the region’s markets and cater to travelers seeking the best hotels in the world. ” & the African market. – trade arab news agency
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