From Moonlight to Masterpiece: The Rise of Victor Keyrouz X Amaraya in Dubai
In the heart of Dubai, where elegance meets ambition, Amaraya Beauty Center opened its doors in 2021 with a singular mission. To make every woman in the city feel confident, radiant, and healthy. It wasn’t just a beauty salon; it was a promise. A promise to redefine beauty standards by blending artistry, wellness, and care under one luxurious roof.
The name “Amaraya” is born from the Arabic word “Amar”, meaning moon. A poetic reflection of the founder’s soul. Lebanese entrepreneur Pamela El Khoury, a woman of vision and deep aesthetic passion, always found herself enchanted by the moon’s glow! Its softness, its mystery, its timeless beauty. To her, the moon symbolized the kind of beauty every woman deserves to feel: natural, serene, and powerful. And so, she created Amaraya, a sanctuary where that feeling could come to life.
From day one, Pamela was unwavering in her vision. Amaraya wouldn’t just be another beauty stop; it would be a head-to-toe haven, a complete beauty sanctuary where every woman could find her glow. The services were thoughtfully curated: from nails, lashes, and makeup to advanced aesthetic treatments like cellulite massage, Madero therapy, non-invasive Brazilian butt lifts, and more. Every detail was carefully designed, every corner told a story, and every visit felt like a ritual of self-love.
As word spread, Amaraya blossomed. No longer just a beauty center, it became the place to be, a lifestyle, a name whispered between Dubai’s most stylish circles. Celebrities, influencers, and beauty aficionados alike found their way to Amaraya, not just for the services, but for the atmosphere, the energy, and the promise of excellence. Every appointment was flawless. Every beautician was handpicked. Standards were sky-high!
But the story didn’t stop there.
In 2024, a magical new chapter began. Amaraya joined hands with none other than the legendary Victor Keyrouz, a celebrity hair master whose artistry had already redefined beauty across the region. With this collaboration, a new revolution was born. This time, with a powerful focus on hair. And so, the center evolved into a new name and a new era:
Victor Keyrouz X Amaraya
Pamela and Victor Keyrouz shared a bold vision: to make Victor Keyrouz X Amaraya the ultimate destination for world-class hair transformation in Dubai. But this was more than just a name change! It marked a true transformation.
Victor Keyrouz X Amaraya was the first hair salon in the Middle East to launch one of the most groundbreaking innovations in haircare: Blust-On. A futuristic hair product that blends advanced science with luxury beauty, Blust-On quickly became a game-changer in the industry. Designed for both performance and care, it was unlike anything Dubai had seen before. And leading the global launch of this product was none other than Victor Keyrouz himself, as its global ambassador. His expertise, reputation, and passion for excellence perfectly embodied the soul of Blust-On.
With this momentum, Victor Keyrouz X Amaraya became a magnet for the most talented hair professionals in the industry. From color artists to extension specialists, stylists to trichologists. All wanted to be part of something this beautiful, this visionary, this alive.
And so today, Victor Keyrouz X Amaraya stands not just as a beauty center, but as a symbol of refined femininity, a hub of elite talent, and a temple of transformation. It’s a place where dreams are styled, where beauty is celebrated in every form, and where the vision of one moon-struck woman became a movement.
At Victor Keyrouz X Amaraya, we believe beauty is not created, it is revealed. And every day, with every brushstroke, every innovation, every smile, we help women feel as stunning and eternal as the moon.
Welcome to Victor Keyrouz X Amaraya Beauty Center, where beauty is a lifestyle, innovation is reality, and you are the masterpiece.