Homegrown gold and diamond boutique Azora has opened to welcome visitors from 9 July 2023.
Azora is the brainchild of Emirati entrepreneurs Vaishali Kadecha and Sukaina Abdulla to showcase jewelry that complements one’s style and expresses individuality.
With 15 years of experience in the gold and diamond industry, Kadecha is able to keep up with the latest trends sweeping the globe. She has also helped many brides choose beautiful jewelry that perfectly complements their wedding look and trousseau.
Marketing and Design
Meanwhile, Abdulla, an 18-year marketing and design veteran who has dabbled in jewelry design and gemstones for years, has finally decided to open a store where she can focus on her dreams and inspire people with her creations. My eyes lit up.
Their combined skills have helped create the Azora brand, where each ornament is carefully selected by the duo.
Speaking about the project, Abdulla said: “Azora is a passion project; we work from the heart and serve our clients. Our aim is to envision, craft and create a collection that is unique to each client , because let’s face it, we all want our own signature look. We specialize in diamonds, uncut diamond Polki Jewelry and 18k gold Italian designs.”
While diamond jewelry is popular with brides-to-be or those looking for a unique statement piece, 18k jewelry is a product of exquisite craftsmanship and is perfect for today’s fashion-forward woman.
Kadecha adds: “Whether it’s a wedding occasion or everyday wear, we want to provide our customers with pieces they’ll love, make a lasting impression and be meaningful to them at every stage of their life. We believe we have The winning formula: Focus on designs and trends, and listen to customer feedback. With this formula, we have jewelry for every age and every wealthy woman.” — trade arab news agency