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Top lubricants company Gulf Oil Middle East has announced a new global product portfolio powered by its breakthrough technologies designed to deliver a consistent customer value proposition on a global scale.
Based on Gulf’s breakthrough ThermoShield and Wear-Guard technologies, the new product line is designed for modern vehicles that demand performance and protection in today’s driving conditions.
The product portfolio was launched to the UAE market at a dealer meet-and-greet event held at the JW Marriott Marquis Hotel in Dubai, attended by key regional customers. The event showcased a McLaren 720S Spider and a life-size Gulf Formula Elite fuel tank, the first McLaren-recommended refill engine oil.
Gulf’s comprehensive product portfolio covers a full line of lubricants for automotive, industrial and marine applications. The new automotive product range has a consistent look and feel across all markets to ensure instant recognition and easy navigation.
Product promise
Product labels highlight the technology and benefits of each product, providing a clearer, more explicit product promise.
With superior efficiency, modern car engines are now more compact, powerful and efficient. They operate under high temperature and pressure conditions, which can lead to premature wear, deposit build-up and oil deterioration. Gulf Formula and Gulf Formula Elite are manufactured with ThermoShield Technology, which ensures enhanced wear resistance to help keep your engine running at peak performance for longer. Gulf Formula Elite is the first filling lubricant in all McLaren Automotive supercars and supercars.
The new product portfolio also includes Gulf Ultrasynth, Gulf MAX Ultra and Gulf Multi. Each automotive engine oil is designed to meet specific engine requirements. Gulf Ultrasynth is a fully synthetic engine oil with anti-wear technology that provides a smooth driving experience by coating key engine components with oil molecules to reduce friction, thereby preventing harmful engine wear. Gulf MAX Ultra is a semi-synthetic oil with engine cleaning technology that contains antioxidants that help delay oxidation for improved engine durability. Gulf Multi is a mineral oil designed to reduce maintenance costs.
Rajesh Venkat, General Manager, Gulf Oil Middle East, said: “Our new product portfolio allows us to continue our tradition of delivering products that promise top performance and maintain engine health.”
new portfolio
“The launch of the new range in the region demonstrates our long-term commitment to understanding and delivering the highest quality products. Gulf is one of the fastest growing lubricant brands in the region and we believe the new product portfolio will further strengthen our brand position” article Carter added.
“We will continue to drive our business forward for a bigger, better and bolder future for the Gulf. We are moving towards a future of operational excellence from production to shelf and, most importantly, one with more The future of great customer value propositions. The Gulf pioneer Spirit will continue to meet customer needs and as we continue to provide advanced solutions for the industry’s changing needs,” said Vishal Kohli, general manager of sales and marketing.
The new product range is available throughout the Middle East, including all Gulf Express centers and Gulf branded workshops. — arab trade news agency
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