German bathroom giant Hansgrohe said two of its brands – Hansgrohe and Axor – have opened showrooms in Abu Dhabi to showcase its wide range of kitchen and bathroom products as well as its high-end luxury bathroom brands.
With these new Abu Dhabi stores in partnership with Dubai General Trading Company and Hygiene Materials, Hansgrohe and Axor are expanding their footprint across customer touchpoints in the UAE.
Hansgrohe said in a statement that the new showroom will enable Hansgrohe to present a wide range of kitchen and bathroom products, including taps, accessories and shower systems, to the trade and consumers.
The German bathroom giant said the new showrooms will feature live displays including overhead showers, shower sets, hand showers, thermostatic modules with concealed and exposed installation, and will include leading product ranges, including Axor’s Rainfinity, Raindance, Pulsify and Axor – Showerheaven, Axor Citterio, Axor One and FinishPlus collections.
This new experiential showcase will allow customers to interact with the comprehensive product range and appreciate how both brands promote the ultimate washing and bathing experience and water conservation.
Andreas Wolf, Managing Director (Hansgrohe Middle East), said: “We are very excited about this new joint venture, Materials companies have forged closer relationships and will enhance our brand image across the market. Region.”
“Our products are designed to harness and emphasize the powerful character and nature of our most precious resource, water, and we are now able to effectively demonstrate this to potential clients, including architects, specifiers and designers, as well as the general public,” Wolf explained.
“Ultimately, we can directly demonstrate how Axor and Hansgrohe meet their requirements for design innovation and originality as well as high-quality manufacturing,” he added.
Osama J Ailabouni, Managing Director Engineer at Sanitary Materials, said: “We welcome the opening of our new showroom as a new era in our long-standing cooperation with Hansgrohe and Axor. SMC collaborated with leading architects, There is a partnership between the specifiers and the contractors in the southern emirates who need good quality sanitary ware for their projects.”
“They will now be able to see and taste the product at their leisure, appreciating not only the exquisite aesthetics but also the water-saving aspect. Additionally, we expect our business-to-consumer proposition will now be significantly enhanced. “Add to.– trade arab news agency