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Friday, November 15, 2024
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Holiday Factory Premium launched at ATM 2023 in Dubai

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The UAE’s leading and award-winning tour operator, Holiday Factory, has announced the launch of its new brand ‘Holiday Factory Premium’ at the Arabian Travel Market 2023 event at the Dubai World Trade Centre.

“The UAE market has a unique demographic structure, with an expat population growing exponentially. The region has experienced rapid economic growth, resulting in an increase in the disposable income of its residents. This has in turn led to a surge in demand for premium holidays,” Holiday Factory Marketing Director Namrata Bhatia said.

Sandra Dammrich, General Manager of Holiday Factory Premium, said: “Research on the UAE market shows that one-third of the population is looking for a premium holiday and does not have access to all-inclusive packages at the right price.”

Reshape the outbound market

After successfully serving the UAE middle class with holiday packages at unbeatable prices, Holiday Factory is now poised to reshape the ‘premium’ outbound travel industry, with a selection of favorites such as Switzerland, Italy, Maldives, Scandinavia’s Northern Lights and more. and untapped destinations. Igloo experience, etc.

Contains only direct flights on all local airlines (e.g. Emirates, Etihad, flydubai etc.) A premium way to experience a destination.

“73% of senior holiday seekers living in the emirate are looking for all-inclusive holiday packages, 95% of which end up booking themselves. This is a long and tedious process that requires endless research and creating your own itinerary, which ends up cost Inefficient,” says Ekaterina Malikova, Product Manager, Holiday Factory Premium.

Curatorial experience

“As travel experts, we curate unrivaled luxury holiday experiences at cost-effective prices,” Malikova added.

The importance of online shopping has grown tremendously in recent years and Holiday Factory Premium recognizes that customers crave a seamless and simple booking experience. Our one-stop online booking platform allows customers to book their dream vacation in minutes! — trade arab news agency

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