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Moviegoers chose horror movies over romantic comedies to kick off October. Paramount’s “Smile” topped the North American charts with $22 million, according to studio estimates Sunday, with Billy Eichner’s romantic comedy “Brothers” topping the charts.
Universal’s “Brothers” debuted at an estimated $4.8 million, placing it fourth behind “Don’t Worry Darling” ($7.3 million) and “The Queen” ($7 million). But the opening weekend may not be the final word for “brothers” or “smiles.” Horror movie audiences are generally at the top, dropping sharply after the first weekend, while films like Brothers, which received good reviews and an A CinemaScore, show strong word-of-mouth potential, and are a film that can continue to find audiences film through the fall.
“Brothers” is the first gay rom-com to be widely released by a major studio, as well as the first studio film starring and co-writing an openly gay person, which makes a lot of sense. Since its premiere at the Toronto International Film Festival last month, the film has received rave reviews from critics and was the target of a “review bomb” on IMDB. The site last week removed hundreds of “Brothers” one-star reviews that were recorded before the film’s release.
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