How Anchor’s Movie Catalog Stacks Up Based on Demand

It has been established that streaming has changed the movie industry. Streaming distribution was an important way to keep the film industry alive during the height of the COVID-19 pandemic, when movie theaters had to remain closed for an indeterminate period and releases were delayed. That tactic hasn’t gone away with the reopening of movie theaters, though some people involved in filmmaking have voiced their displeasure with streaming releases.

Disney’s “Going Red” is by far the most popular streaming release in 2022, with more than 52 times the demand for the average movie. Due to the rising number of cases of the Omicron variant in January 2022, the film was released on Disney+ and in select theaters in the United States. Despite this, the film has been very successful in the US market, making it into the top five in demand of all films of 2022 so far.

Also read:
How did seasonal demand for Christmas movies build and then drop so quickly?chart

Faced with not being able to release their work widely during the pandemic, some studios have opted to sell distribution rights to Amazon, which distributes the work digitally through Prime Video. That’s the case with the three Prime Video movies in the top 10. All three films are produced by Paramount Pictures and distributed by Amazon. The most popular of these is “American Attack 2,” the sequel to the 1988 comedy “American Attack,” starring Eddie Murphy.

The Adam Project was the most popular movie released by Netflix of the year at 13.39 times the average movie. The other two Netflix films in the ranking are Scorsese’s 210-minute crime drama “The Irishman” and “Enola Holmes,” a sequel to a book about Sherlock Holmes’ sister, which came out this year. Releases November 4th of the year.

It’s also worth noting that Apple TV+’s “CODA” (2021) was the first movie to be distributed by a streaming service to win the Academy Award for Best Picture, and is the fourth most popular movie to be released on streaming in 2022 The film, released nearly two years after its release.

story continues

In terms of movie catalog, HBO Max is the largest streaming platform in the U.S. Streaming demand share accounts for 18.7% of total U.S. subscription video-on-demand service (SVOD) available movie demand (including all movies regardless of release type) in Q3 2022 — even with a smaller catalog than its two main competitors, Netflix and Prime Video, in terms of the number of movies available. HBO Max benefits from being part of the Warner Bros. Discovery ecosystem, with many Warner Bros. films releasing on the streaming platform either alongside their theatrical release or after a 45-day window.

Another platform whose demand share exceeds the size of its catalog is Disney+. While the number of movies available on SVOD only accounted for 4.3%, Disney+’s catalog demand share accounted for 11.5% of total movie demand. Disney+’s movie catalog includes a large number of movies in popular exclusive franchises, such as “Doctor Strange in the Multiverse of Madness”, “Avengers: Endgame” and “Deadpool”, which has increased the demand for films in the catalog. average demand.

On the other hand, Netflix and Prime Video have the two largest movie catalogs among SVOD platforms, but rank second and fourth, respectively, in terms of demand. While both platforms have invested heavily in movie catalogs, that hasn’t translated into a significant portion of audience demand.

Prime Video and Netflix’s underperforming demand share could be due to the fact that both HBO Max and Disney+ are major destinations for films produced by their parent companies, including some of the largest theatrical releases and franchise installments, such as the Marvel and DC Universe, in addition to ” Star Wars,” and Harry Potter and Pixar. Prime Video and Netflix rely more on licensed films from other producers who struggle to achieve the same level of attention as these major franchises.

Daniel Quinaud is a Senior Data Analyst at WrapPRO partner Parrot Analytics. For more information on Parrot Analytics, Visit the Data and Analytics Center.

Also read:
HBO Max’s latest show clip makes headway without ‘House of the Dragon’ for cover | Chart