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Hewlett Packard Enterprise (HPE) has launched a new UAE and Africa organization, bringing together UAE operations with African operations.
The new organization will be led by Ahmad Alkhallafi, who will oversee HPE’s operations in the UAE and the African continent.
Alkhallafi joined HPE in 2020 as Managing Director of HPE UAE, responsible for driving business growth and maintaining high levels of customer and partner satisfaction. Alkhallafi is a board member of the Dubai International Chamber of Commerce and has extensive industry experience with over 16 years of experience working in the UAE tech sector. Prior to joining HPE, he served on the board of the Emirates Post Group Electronic Document Center and helped launch Emirates Integrated Telecommunications (du), where he led enterprise government sales and oversaw the design of new products, services and private cloud computing solution.
Edge to Cloud Business
“Over the past two years, Ahmad has successfully led our UAE business, transformed our team, increased our customer relevance and significantly grown HPE’s edge-to-cloud business. HPE UK, Ireland, Middle East and Marc Waters, Managing Director for Africa, said: “He is highly respected both internally and externally and has the ability to use his leadership, strategic thinking and operational control to transform our African business. ”
“Our newly formed UAE and Africa Group provides us with greater scale, bringing together talent, expertise and investment to focus on key technology opportunities in the region. I am delighted with what Ahmad has achieved in this expanded role Excited about the achievement.”
“I’m excited about the opportunity to lead and shape this new organization, creating a best-in-class center of expertise to support our partners and customers in their edge-to-cloud journey to realize their full potential,” said Al-Harafi. “Through the newly formed Emirates & Africa organisation, we are bringing together diverse teams, sharing experiences and leveraging the full strengths of HPE, built on a core foundation of mutual collaboration, respect and trust. This provides us with a huge opportunities to transform our customer and partner experiences and deliver exceptional outcomes.”
major initiatives
In his new role, Alkhallafi will oversee teams based in the UAE and Africa, overseeing key initiatives to drive HPE’s engagement in the region. He will align company-wide priorities with local business strategies, continuing to work closely with government and private sector organizations to accelerate digital transformation and technology innovation across the region.
The regional headquarters are located in Dubai Internet City, a member of Tecom Group PJSC and the largest tech hub in the region. Commenting on behalf of Dubai Internet City, Ammar Al Malik, Executive Vice President Commercial, Tecom Group, said: “Dubai is truly a global technology hub. Our excellent regulatory framework and strategic location enable businesses to serve markets in the Middle East, Eastern Europe and Africa.
“Dubai Internet City is proud to provide state-of-the-art infrastructure and professional business space to tech giants such as Hewlett Packard Enterprise, which will help expand their global footprint. The addition of this company to our community will strengthen Dubai’s commitment to global digital transformation and innovation agenda, and cement our region’s position as the region’s largest tech hub.” — trade arab news agency
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