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Illuminarium, a New Tech-Driven Entertainment Experience, Opens August 25 in Toronto’s Distillery Historic District


Illuminarium and torontoBased in secret locations, using state-of-the-art technology to activate all senses, allowing guests to see, hear, feel and even smell experiences they could only dream of before

toronto, June 28, 2023 /CNW/ – Today, Illuminarium and toronto-based on secret locationannounced that it will open its Canada’s first location In the Distillery Historic District toronto exist August 25, 2023.illuminator A groundbreaking global experiential entertainment company created by world leaders in film and interactive content, architecture and theatrical design to open in the former Fermenting Cellar, a spacious space 13,500 square feet more complicated than 28 Distillery Lane. The Illuminarium and Secret Location will initially open with two immersive spectacle, as well as the 19+ After Dark experience on weekend nights. Illuminated Pavilion in the Distillery District join in Atlanta and las vegas Serves as the third location for the Illuminarium North America.

Illuminarium Distillery District (CNW Group / Illuminarium Distillery District)

Illuminarium Distillery District (CNW Group / Illuminarium Distillery District)

Illuminarium is working with torontoKnown for its Emmy Award-winning interactive VR and AR experiences, US-based Secret Location combines cutting-edge technology with immersive storytelling to create incredible digital projection mapping experiences.Both companies’ innovative work in immersive entertainment and collaborations with artists and the entertainment industry will highlight Canadian Incredible digital talent through Canadians will be the first to experience North America to experience.

“We are excited to join forces to bring Illuminarium to toronto. Illuminarium’s platform allows us to uniquely combine technologies used in traditional filmmaking and virtual reality to make you feel like you’re there. ” Ryan Andal, President and Founder of Secret Location. “While the Illuminarium in the Distillery District has been an incredible canvas for us as creators, I think it’s even more exciting for our guests because it’s something they’d never be able to experience at home. “

State-of-the-art technology includes Christie’s world’s most advanced RGB pure laser projection, fully interactive lidar sensors, scent machines, a unique digital sound space and programming using the latest video game engines to make guests feel like they are in a game or in the movie. By enabling viewers to see, hear, feel, smell, and even personally affect the space around them, The Illuminarium in the Distillery District places visitors “inside” the narrative. Essentially, the Illuminarium in the Distillery District embodies a “glasses-free virtual reality” experience.

“We are delighted to be able to Canada,” explain Alan Greenberg, CEO of Illuminarium Experiences. “toronto Entertainment creation is booming, so it’s only natural that we’re here to kick off our first Canadian experience. We look forward to showcasing our unparalleled immersive offering through exclusive content as well as entertainment at our US locations. We’re also excited to combine our own content with unique offerings created by Secret Location, constantly offering guests great new gateways to immersive entertainment. The Illuminarium in the Distillery District will be a playground for everyone – from first dates to family dates and everyone in between. “

this toronto The entertainment center will offer two epic experiences and new shows will be added to the programming regularly. The first two performances were:

Space: Journeys to the Moon and Beyond is an otherworldly immersive experience that takes visitors on an extraordinary journey across the galaxy. The exhibit will include interactive and stunning visual imagery from the James Webb Telescope, shot through Illuminarium’s high-tech animation system and 360-degree fully immersive screen shots. Fly over the latest stunning nebula images, kick up dust on the Moon, get an up-close look at Saturn’s rings, and fly through the asteroid belt. Space is a giant leap into the unknown that will take you places you can only imagine.

wake wonderland Created by Secret Location, is an interactive adventure game that invites you on a fantastic journey inspired by lewis carroll’s Alice in Wonderland. Fall down the rabbit hole and encounter surreal settings and colorful characters. Chase the Cheshire Cat through the enchanted forest, stir everything up in the Mad Hatter’s tea factory, tiptoe into the throne room to awaken the Queen of Hearts, and bravely complete our hero’s quest to breathe life into a dormant wonderland.

Also opening in September is an immersive adults-only nightlife and hotel experience called Space after dark. At After Dark, guests over the age of 19 can enjoy an ever-changing dreamscape while enjoying innovative cocktails served up by futuristic robots. Through a proprietary, state-of-the-art projection and audio system, the experience delivers cinematic real-time audio and visuals alongside DJs, musicians and other live performances, creating a unique party atmosphere.

Future Illuminarium spectacles at the Distillery District will include the WILD Safari Experience, Lite Brite Worlds of Wonder, The Greatest Moments in Rock & Roll, a virtual artist-in-residence featuring many of the top names in the global music industry, a prehistoric world of dinosaur experiences, and There are a lot more.

For more information and to sign up for the online ticket waitlist, guests can visit www.Illuminarium.com/toronto

Visitors can join the conversation Facebook, Instagram and Tik Tok.

Access the IlluminariumTO Press Kit here.

About the Illuminarium Experience

Illuminarium Experiences is a breakthrough global experiential entertainment company founded by world leaders in film and interactive content, architectural and theatrical design, and venue operations. The Illuminarium Experience is an immersive entertainment spectacle presented in a custom-designed venue called the “Illuminarium”. Just like museums are to art, cinemas are to movies, and concert halls are to music, lighting pavilions are to experiential entertainment. Illumination Pavilions are reprogrammable immersive theaters that envelop visitors in a sensory space of sights, sounds and scale unlike anywhere else, offering the most amazing yet often out-of-reach places, people and experiences that make Our planet becomes a more inspired, empathetic, and connected place.made by Alan GreenbergIlluminarium Experiences, jointly operated by Legends , RadicalMedia and Rockwell Group, brings together best-in-class partners in content creation, theater design, interactive technology and venue operations.For more information, please visit Illuminarium.com.

About the secret location

Secret Location creates unforgettable experiences and takes you to places you never expected. Through the magic of cutting-edge immersive technologies such as virtual reality (VR) and augmented reality (AR), their work allows people to cross the threshold of reality into fantasy and participate in an otherworldly experience. Secret Location produces, licenses and distributes immersive attractions to venues around the world, including location-based entertainment centers, tour operators and theme parks. Once a wholly owned subsidiary of Entertainment One/Hasbro, Secret Location is once again an independently owned Canadian business dedicated to the forefront of entertainment. Collectively, Secret Location’s team has received hundreds of nominations and won hundreds of awards, including the inaugural Primetime Emmy for Virtual Reality Projects, more than a dozen Canadian Screen Awards, Cannes Lions, Webbys, and even He has received a Peabody Award for his work on immersive and virtual reality. Interactive entertainment.

SOURCE Distillery District Illuminarium



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