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As Dubai continues to promote the recovery of the global tourism industry, the Ministry of Tourism and Business Marketing (Dubai Tourism Authority) revealed that from January to July 2021, the city received 2.85 million international overnight visitors, further accelerating the Expo 2020 and the UAE The development momentum of this landmark year is golden jubilee. On the occasion of the release of the latest industry data, the Dubai Tourism Board has launched the third movie trailer for its global event “Dubai Gifts”.
With the support of a solid network of stakeholders and partners, Dubai’s international marketing promotion aims to build on the steady influx of tourists since the city reopened to tourists in July 2020, which further proves that Dubai’s self-reliance The 2020 global pandemic is to ensure that the destination remains resilient and safe for international travelers. Dubai is one of the first cities in the world to reopen markets and businesses, and continue to remain open, while ensuring strict compliance with global benchmark health and safety protocols. The UAE is one of the countries with the highest per capita vaccination rate in the world. Nearly 89% of its residents have received at least one dose of the vaccine, and nearly 78% of its residents have received two doses of vaccine so far.
Driven by the demand for accommodation in the domestic market and tourists from the open international market, the overall occupancy rate of Dubai hotels from January to July 2021 reached 61%, which further strengthened confidence in the industry and demonstrated its attractiveness and attractiveness to guests. Provide guests with the ability and world-class hospitality. As of the end of July 2021, Dubai’s hotel inventory is 718, providing 129,318 rooms, and revenue per room has increased from AED 194 in the same period in 2020 to AED 225. In the first seven months of 2021, the number of hotel room nights was 16.34 million, compared with 10.74 million in the same period in 2020.
According to data from the hotel management analysis company STR, in the first seven months of 2021, Dubai ranked second in the world in terms of occupancy, second only to Singapore, and ahead of London and Paris. From January to July 2021, Dubai has the highest YTD RevPAR among the four destinations, followed by Singapore, Paris and London.
Dubai continues to invest in integrated marketing activities, emphasizing that the city is open to travelers when they are ready to start their vacation again. The latest event “Dubai Gifts” launched a series of blockbuster trailers directed by Hollywood icons Jessica Alba (Jessica Alba) and Zac Efron (Zac Efron), aiming to showcase the variety of waiting for tourists this year Experiences, attractions and activities, including Expo 2020, which will start on October 1st, and celebrations around the 50th anniversary of the UAE National Day on December 2. Dubai Presents is based on a series of global marketing activities developed by the Dubai Tourism Board, such as A Story Takes Flight, starring Hollywood celebrities Gwyneth Paltrow, Kate Hudson and Zoe Soldahha. The award-winning #BeMyGuest features Bollywood superstar Shah Rukh Khan as the protagonist, and many other activities led by regional celebrities and influencers in addition to various digital activities.
Issam Kazim, CEO of Dubai Tourism and Commercial Marketing Company (Dubai Tourism Authority) commented: “The tremendous momentum generated by the entire tourism ecosystem is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to further enhance Dubai’s status as a global tourist destination and Make it the most suitable city in the world to live, work and visit. Dubai’s development and adaptability are essential to ensure that the city maintains its leading position in the world’s leading tourist destinations. As we work with stakeholders and cooperation With the support of our partners, we continue to play a key role in the recovery of the global tourism industry. Our positive growth in the first seven months of this landmark year in Dubai is also a testament to the city-wide effective management of the tourism industry. We can reassure passengers and ensure the safety of every touch point they make from arrival to departure, because we further enhance our status as one of the safest destinations in the world.
“As part of our strategy, we have been using innovative activities to further highlight the city’s multifaceted tourism appeal. This collaborative approach to showcase Dubai’s diverse products involves recruiting celebrities, influencers and community celebrities to create a source Constant ambassadors and advocates to help tell the story of Dubai constructively. This is reflected in an extraordinary way through our latest event, Dubai Gifts, which highlights a range of attractions and experiences that global travelers can enjoy, and then These experiences translate into fascinating and unforgettable stories about Dubai,” Kazim added.
The “Friends Comedy” trailer was unveiled at a special event at the Vox Cinema in the Mall of the Emirates, during which Expo 2020 provides viewers with an overview of the region’s first World Expo.
Sholto Douglas-Home, Chief Sales and Marketing Officer of Expo 2020 Dubai said: “There are less than three weeks left before the six-month unmissable celebration of Expo 2020 Dubai-this is expected to bring an extraordinary experience to visitors of all ages, nationalities and interests. The two days of the Expo will be forever It will not be the same, and with so many discounts, every guest wants to visit many times to witness the power of innovation and collaboration that the World Expo can release.
“Thanks to the strong support of our travel, hotel, and tourism partners, international tourists will be able to enjoy the most diverse Expo ever. Excitement is taking shape, and we can’t wait to welcome everyone to a truly extraordinary Expo-this Expo symbol At a historic milestone in our country and our region, whether it is safe or safe, we invite everyone to join a new world,” Douglas Holm added.
Dubai gifts
Dubai Presents-Filmed by the award-winning director of the Directors’ Guild, Craig Gillespie, who recently became famous in Cruella films-a unique perspective on global destination advertising, using highly stylized movie trailer methods to create compelling content, with some of the best in Dubai Iconic landmarks are in the background, hiding places. The Dubai Presents event is being launched in 27 countries in 16 languages through film, print, broadcast, outdoor, digital and social media channels. Since the launch of the espionage trailer more than a month ago, it has generated more than 200 million views, followed by “RomCom”. In the trailer, Jessica Alba and Zac Efron will tell about their visit to some of Dubai’s most exciting destinations in a series of fascinating episodes. The event will also launch a series of movie trailers celebrating Dubai’s food, active holidays, nature and outdoor activities, and self-indulgent holidays.
The latest movie “Friends Comedy” in the Dubai Gifts series tells Efron’s journey of self-discovery as he explores the city, which is designed and directed by his future self. The trailer is full of humorous and cheerful music, showing some of the city’s most famous attractions-from the magnificent architecture and cultural treasures of Al Seef to the peaceful moments overlooking the iconic city landscape by the swimming pool of Al Naseem in Jumeirah. Then to the dynamic ATV rides in the desert and the skydiving on Palm Jumeirah, showcasing the city’s ever-expanding list of experiences for solo adventures or fun-filled vacations with friends.
Following the strict COVID-19 protocol, the filming lasted five days and was composed of more than 180 actors and staff from 27 countries-from celebrity talents and directors, award-winning production and creative teams to world-class film crews, It evokes the creative spirit of people in this city, which is recognized as a global multicultural symbol.
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