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Bespoke Sports & Entertainment’s new Charlotte headquarters features a unique design and furnishings that emphasize a “culture of creativity.”
The mural in the main office area is by renowned Charlotte artist Duarte Designs.sydney busch
True to the company’s name, Bespoke Sports & Entertainment’s new home in Charlotte includes many custom features, from benches made of Appalachian walnut with the company’s familiar “B” logo, to a 50-foot hand-painted mural Local artists featuring past Charlotte sports figures.
When Bespoke CEO Mike Boykin and President Greg Busch began scouting for a new office location, they looked at existing office space, but ultimately decided on a space with a story behind it.
“It was important to us to create a workspace environment that both reinforces our culture of creativity and collaboration, while demonstrating our ‘bespoke’ approach to our clients’ work through custom design elements throughout the office,” said Busch .
They chose to renovate and expand the former Raycom Sports site on West Morehead Street, about a mile west of Bank of America Stadium.
Late last summer, the company moved into new 5,500-square-foot headquarters in the city’s fast-growing FreeMoreWest neighborhood. About 20 employees work out of the office, which features an open-plan layout with a “bullpen” work area, games of shuffleboard and air hockey, a brainstorming lounge, and meeting rooms of various sizes. The cafe is fully equipped with a fridge, dishwasher, two beer taps and a selection of spirits.
The upstairs area includes a covered terrace with seating for outdoor parties and other events.
All photos by Sydney Busch
Custom Sports & Entertainment
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A conference room mural is from the Battle of Bristol football match, Bespoke’s first major game as an agency.
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The main lobby showcases the agency’s 2020 Sports Business Awards.
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A secondary conference room showcased projects for Bespoke’s first mobile tour, including a Fox Sports bus dressed up in Jim Harbaugh’s signature khaki pants.
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Some of the many “custom” features found throughout the office.
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On the ticket wall in the office is a ticket for the 1980 Olympic ice hockey game between the United States and West Germany.
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Handcrafted beer tap with custom stripes.
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The café has a well-stocked kitchen.
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