- The brand is currently ranked eighth in the automotive industry
Dubai, United Arab Emirates: MG Motor, through its local distributor, Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding LLC, continues to improve its ranking among the UAE’s top 10 automakers, with the brand taking 8th place in 2022 with unprecedented sales performance . At the end of the year, MG’s market share was 2.8%. The company’s accomplishments are particularly impressive considering it faces competition in the UAE market from established car brands as well as rising Chinese brands.
MG Motor could not have achieved this remarkable milestone without the exceptional support of Inter Emirates Motors and the brand’s aggressive expansion strategy to improve its products. As such, the brand currently has a total of five showrooms in the country that are currently opening, with a new showroom in Fujairah scheduled to open in the first quarter of 2023.
IEM has always focused on ensuring the highest standards of customer satisfaction, which is why they have three service centers in Dubai, Abu Dhabi and Ras Al Khaimah, with a fourth service center planned for Al Quoz in Dubai during the second quarter of 2023 start up.
Mohamed Al Daheri, Managing Director, Automotive Division, Ali & Sons Holding LLC, said: “Over the past year, we have aimed to reintroduce the MG brand to those residing in the UAE and we have exceeded all our expectations for ourselves We certainly had a great 2022, but we know the best is yet to come. In 2023, we will continue to be customer-centric and deliver exceptional value to them at every touch point. We plan to continue to open in the UAE showroom and service center as part of our national commitment to UAE customers.”
Hisham El Sahn, Managing Director, Inter Emirates Motors, said: “We firmly believe in putting our customers first and ensuring that the products and services offered by IEM & MG are of the highest quality and value for money. We believe it is this commitment to customers that makes We are the brand of choice for customers when choosing to invest in their next vehicle and look forward to continued growth now and in the future.”
Regionally, MG continued to post double-digit growth since launching operations in the Middle East, boosting the brand’s sales by 40%. Now, the brand is one of the top 6 car brands in the region and MG continues to lead the way with a significant increase in market share across the GCC. The MG5 and MGZS were the best performing models of the year and customers’ appreciation for the British brand’s products was well deserved.
Tom Lee, Managing Director of MG Motors Middle East, commented: “Although we have set ourselves ambitious goals and faced a host of new competitors, MG has achieved yet another extraordinary growth in the region. The popularity, popularity and popularity of the MG brand The growing demand is evident as we have maximized the brand’s accessibility to customers in nine markets, and we expect to launch two new markets in the first quarter of this year.”
In response to the growing popularity of the MG brand in the UAE and the growing demand for its vehicles, IEM and SAIC Middle East decided to expand the MG brand fleet and introduce four new models to the market in 2023. This demonstrates the commitment of the MG brand. Maintain a competitive edge while delivering the best value to customers. Additionally, a growing number of satisfied MG and IEM customers in the UAE are becoming outspoken advocates for the brand, further boosting the reputation and visibility of the automaker and its local dealers in the region.
MG will continue to enhance its services while meeting customer needs, while a 6-year/200,000km warranty on all its models, as well as special offers for new and existing customers, will ensure peace of mind during difficult times.