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On Friday, in the third innovation speech held in the amphitheater of the Italian Pavilion at Expo 2020 Dubai, health was discussed as a way of life that affects the relationship between society and the working environment.
Italy is an advocate of health and aims to be a lifestyle that includes exercise, diet, exercise, leisure, mindfulness and travel. The speaker reflected on the different aspects of health as a way of life, the importance of sports, and how the sports industry responds to new trends, and put forward current health challenges and solutions.
Titled “Health in Italy: Rethinking the Living Habits of the Global Population”, the pavilion is organized by the Italian Trade Agency (ITA) in cooperation with the Italian Embassy in the UAE, the Consulate General in Dubai and the Italian Commissioner’s Office in Italy. Innovation talks are a series of round tables. The third appointment discussed, until March 2022, will address current global challenges and explore innovative solutions.
Forum officially opened Paolo Glisenti, Director of the Italian PavilionAnd by Amedeo Scarpa, Italian Trade Commissioner in the UAE, And then a discussion about exercise and well-beingAlessia Mariotti, University of Bologna, member of UNESCO/UNITWIN; Vito Cozzoli, Chief Executive Officer of Sports and Health; with Anna Ferino, President of Assosport (Italian Sporting Goods Industry Association)Shared their different views on this topic.
Explain the many aspects of health, focusing on social and environmental well-being, and how industry and the public sector must work together to educate people about well-being, Alessia Mariotti, University of Bologna, member of UNESCO/UNITWIN, Said: “Sports tourism is a growing sector that is closely related to people’s perceived happiness; with the joint contributions of research and the public sector as well as industry and civil society, from the perspective of comprehensive territorial development, this is a Sectors that invest in the future. These are dimensions that help build social well-being.”
In recent years, the concept of sports has changed and has now become a basic asset of daily life; until recently, sports not only played an important role in personal life, but also played an important role in the economy and progress of a country.
Discuss the connection between sports and health, and launch a new innovative sports start-up incubator in Rome, Vito Cozzoli, Chief Executive Officer of Sports and HealthThe Italian national company advocates sports, quality of life and a correct lifestyle. He said: “Sports is not only a pleasure, not just a hobby. Sports is a dimension of life, and it may be a key driving force to improve the quality of life.” .
Talking about the Italian sports industry, this market is dominated by small and medium-sized enterprises, with a total value of 11 billion Euros, and future development trends, Assosport (Italian Sporting Goods Industry Association) President Anna Ferrino (Anna Ferrino), Said: “Digitalization and sustainability are the main challenges facing the Italian sports industry, but fashion pollution is also a major current trend.
After the global pandemic, people are clearly aware of the importance of happiness and their lifestyles are more casual. We see more and more fashion companies cooperating with sports brands to provide consumers with more sporty products. “
Lord Nicolas Rainer, Ambassador of Italy to the UAE, Ended the group discussion, focusing on the connection between health and quality of life, and focusing on the extent to which technology and innovation have shaped and changed our lives in all areas-including sports, nutrition, food supplements, sportswear -And how they contribute to addressing global challenges.
The innovation talks are a continuation of “InnovItalyUAE”, an initiative initiated by the Italian Embassy in the UAE to improve the opportunities for bilateral cooperation between Italy and the United Arab Emirates.
After the speech is the cocktail network event12 Italian start-ups and innovative SMEs exhibited at the ITA official pavilion of Active Show in Dubai And buyer delegations from Algeria, Angola, Egypt, Ethiopia, India, Iran, Kenya and Morocco.
For the latest news and updates, please follow @ITAdubai On twitter, @ITAdubai On Instagram, ITA-Dubai Office On LinkedIn, and Italian Trade Agency On YouTube.
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