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Ithra Dubai is a leading real estate developer and management company. It is wholly-owned by Dubai Investment Corporation and is responsible for the complete transformation of Dubai’s historic commercial center. Of traders join and retailers open stores in the new landmark destination of the Deira Enrichment Project (DEP). This landmark development project aims to inject new life and opportunities into the emirate’s original community center and trade center, while retaining its unique charm and enduring entrepreneurial spirit.
As a highlight of DEP, Gold Souk Extension (GSE) will redefine the overall experience of the famous traditional gold and jewelry market. Dubai’s trade heritage can be traced back to 19day century.
Issam Galadari, Director and CEO of Ithra Dubai, Said: “Deira’s gold market has always been a major attraction for residents and tourists. Through the Gold Souk expansion project, our goal is to please tourists and meet the needs of retailers while maintaining the cultural and traditional charm of the area. It’s great to watch The rich projects in Dubai are thriving with each new district we open, and we look forward to the addition of the gold market expansion project, which will be another milestone in promoting the economic activities of Dubai’s original trade center.”
After extensive discussions with existing stakeholders, Ithra Dubai conceived the Gold Souk Extension to provide the best solution for its trading needs. The expansion will enhance the entire shopping and transaction experience, and provide customers and retailers with ultra-modern commercial and retail space solutions. The expansion of Gold Souk includes Maryam and Hind Plaza, covering an area of approximately 1 million square feet, including 295 retail units and 255,000 square feet of office space, in addition to 468 residential units available for rent.
Many international and local jewelry brands, including Al Romaizan Gold & Jewellery, Malabar Gold & Diamond, Al KanzJewellery, DhakanJewellers, Jawhara, Gold House, Hyatt, New Mashoom, Top Gold, Zayan, Iman, NavranJewellers, Ismail, Popley and Kalyan Jewelers soon The GSE will be called home. A new branch of RAK Bank will also open in the area.
A comprehensive trading environment will also be created for existing and new traders through workshops, training centers, exchanges, gold and silver dealers, banks, serviced offices, co-working spaces, restaurants, extensive public transportation and sufficient parking spaces Maximum value.
Liquidity is the focus area of Gold Souk Extension and DEP. The expansion of the Gold Souk will add spacious and shady walkways, new bridges, modern facilities, open passages and smart signage for simplified connections. Extensive infrastructure facilitates transportation, including public transportation hubs and bridges connecting residential and commercial buildings. In addition, approximately 1,100 additional underground parking spaces and 640 multi-storey parking spaces will be added to the parking spaces, which will improve the traffic conditions inside and outside the bustling area. In total, the Deira Enrichment Project will provide more than 8,500 parking spaces to accommodate residents and tourists.
Ithra Dubai’s DEP plan is carried out in two phases. The opening of the Gold Souk Extension is another milestone following the launch of Sherina Plaza, Osha Plaza, Afra Plaza, Wadima Plaza, Hind Plaza, Maryam Plaza and One Deira. The seven plazas will add 1,052 one-, two-, three- and four-bedroom apartment residential units, 384 retail units, 518,000 square feet of NLA office space and 2,891 parking lots.
Currently, Deira Enrichment Project has four hotels, including the fully operational Adagio Hotel Apartment, Wyndham Hotel, Super 8 Hotel, and Days Hotel, which is expected to open this month.
Upon completion, the entire development project will enhance Dubai’s public and shared spaces, bringing the community together through parks, plazas, shady sidewalks, special dining experiences, and activities and activities.
The mixed-use development project will divert traffic in and out of the area, adding a series of urban residences and offices that suit market needs, a lush green exterior and an upgraded shopping experience. The project will provide an ideal environment for an integrated lifestyle between work, housing, leisure and shopping.
Ithra Dubai aims to create an integrated trading environment that is more attractive to customers and tourists through the Deira Enrichment Project, ultimately providing new and existing companies, tenants and other stakeholders with economic advantages and a path to prosperity, while retaining the cultural characteristics of the region . As the name suggests, the Dubai Enrichment Project will ensure the well-being and livelihood of the entire Deira community.
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