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Photo credit: BidipLive Nation announced the acquisition of the TERO concert and entertainment division, expanding its growth in Thailand. The acquisition builds on the joint venture the two companies established in 2015.
Live Nation Tero was established in 2015 to promote international performances and festivals by Western artists and bring regional performances to Thailand. With the new acquisition of Tero’s concert and entertainment (C&E) division in Thailand, Live Nation Tero has solidified itself as a formidable force ready to cover a broad roster of international and domestic talent.
Established in 1998, TERO C&E leads domestic tours, exhibitions, family entertainment, artist management and musicals in Thailand. The company has a well-established family entertainment offering in its diverse regional content portfolio and a solid partnership with the Disney On Ice franchise for over two decades.
Revenues from domestic talent shows in Thailand are expected to snowball between 2022 and 2025.The deal brings a respected domestic promoter into key Asian markets, expanding living country geographic range. Additionally, it deepens Live Nation’s strategy to provide new event opportunities for brand partners in the region, including Marriott, Mercedes, Pepsi, Samsung and Toyota.
“TERO C&E has it all – local expertise to provide fans with a great experience and professional development for international and local artists,” said Roger Field, president of Live Nation Asia Pacific. “Our deepening partnership with TERO will not only expand our presence in Thailand but across the region, we look forward to bringing fans an ever-growing and incredible roster of domestic and international talent to connect them with the magic of the scene .”
“We’re excited about the growth opportunities in one company’s entertainment business,” Add to Neil Thompson, CEO of Live Nation Tero and DMD of Tero Entertainment PLC. “Not only will this increase the number of major performances coming to Thailand, but it will now give local artists the opportunity to partner with a global company to manage their live tours in Thailand, Asia Pacific and the rest of the world.”
“Our partnership with Live Nation has grown over the years and we have seen many benefits from this alliance for international artists,” concluded Brian Marcar, Managing Director of Tero Entertainment PLC. “Our vision is to expand and develop partnerships that bring the same benefits to local talent, giving them the opportunity to grow internationally as well, which will benefit both local fans and local artists.”
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