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Lord warned that the tour had reached “almost unprecedented difficulty”.
The “green light” singer, who has been on the road for most of the year, admits fans are “concerned about health risks” in the wake of the COVID-19 pandemic due to a variety of factors, including the global recession, “three years of the show” Totally understandable caution”, but most entertainers are reluctant to raise their ticket prices too much or they might alienate their supporters.
“Basically, it’s almost unprecedented for the artist, promoter and crew,” she wrote in her newsletter to fans.
She shared a link to a news article on the issue, also pointing to “overbooking of trucks, tour buses and venues, skyrocketing flight and lodging costs, ongoing general COVID costs, and truly incredible freight costs” .
She continued: “Right now, it can cost three times as much to ship a stage around the world as it was before the pandemic. I don’t know anything about money, but I know enough about no industry to have such high profit margins.
“Ticket prices have to go up to start accommodating even a little bit, but absolutely no one wants to charge the fuck out of their busy, extremely compassionate and flexible audience any more.
“Almost every tour is surrounded by cancellations, postponements, promises and disappointments, and audiences are showing so much understanding and confidence that, between that and the post-COVID vigilance of getting out there, scaring people away by charging the true cost is not an option. We All I want to do is work for you.”
While Lorde feels lucky that the money she’s made elsewhere in her career means the cost of touring won’t be an issue, she warns that for the less mainstream act, hitting the road has become “to make ends meet.” Or a crazy fight in the face of debt”.
The 26-year-old star expressed her concern about the impact of these issues on the mental health of everyone involved in the tour, noting that a large number of artists canceled shows last year.
She wrote: “We are a collection of the world’s most sensitive flowers, and have also spent the past two years indoors, and perhaps our mission was to create a space where people’s pain, sorrow and joy could take place day and night, with little profit. The security deposit and dozens of people paying it feel like a little…
“Just a month ago, I was watching a show that was selling pretty low and was panicking, and it turned out that it sold the remaining 2,000 tickets in ten days. Wild stuff.
“I want to put all of this in your head to illustrate that nothing is easy on tour at the moment, and if your favorites confuse you with their erratic moves, some of these may be part of it .”
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