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Lashan Browning and her Antoinette Media banner are furthering their business with Paramount.
Browning, who has produced seven series for MTV Entertainment Studios, three of which are love and hip hop Franchise, which has secured Paramount’s investment in Antoinette Media. The company provided a “substantial equity investment,” but Browning retained a majority stake.
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Produced by Antoinette Media, which she launched in 2020 Love & Hip Hop Atlanta, Love & Hip Hop Miami, Love & Hip Hop Family Reunion, Couples Retreat, Getting Involved: Infidelity, Shaunie & Keion: My Destination, and Run it back.
She has also developed scripted and unscripted projects.
In 2020, Showtime/MTV Entertainment Studios president of content and chief creative officer Nina L. Diaz tapped Browning to add to its content produced by BIPOC and women-owned production companies. The deal provided her with capital, production infrastructure, services and staff.
The deal was signed late last year as Paramount was exploring selling a majority stake in BET, one of its other diversified businesses, which includes BET, its streaming service and VH1. Tyler Perry and Byron Allen are both considering transfers.
Before launching Antoinette Media, Browning was head of Nola Global Entertainment, which produced a series of series, including TLC’s Beginner Wife Confidential. She also shot commercials for Nike and Levi’s under Spike Lee.She is also co-head of Red Moxie Productions, which produced Spike TV’s Ride with the Funkmaster Flex.
“This is an incredibly exciting time for producers, as the quality and quantity of content continues to climb to new heights,” said Browning. The launch of Antoinette Media, and Paramount’s valuable support, enabling us to further build on our already extensive body of work and move forward as industry leaders in producing high-quality commercial content across genres and formats.”
Diaz, President of Content and Chief Creative Officer, Showtime/MTV Entertainment Studios added, “Lashan Browning is a trailblazing powerhouse and groundbreaking creator who has been integral to our success at MTV Entertainment Studios.” part.” “I’m delighted that together we will continue to produce culture-changing content – scripted and unscripted – and elevate and invest in a creative hit producer with his scope and unique storytelling skills.” Sound will continue to enrich the industry.”
Browning was represented by Greenberg Traurig and WME.
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