These trails include the Capital Trail, Cannonball Loop, Lakeshore Trail, and Southwest Commuter Trail. The app routes include suggested stops along the route, including restaurants and retail stores, which will help cyclists discover local businesses and redeem exclusive discounts.
Madison Destinations CEO Ellie Westman Chin said last year’s success was similar madison live The roadmap for the region’s breweries, distilleries and ciders drives them to develop new products.
“We thought it was really important to show one thing we all love about Madison: our incredible bike system and how we’re a community where you don’t need to drive to do anything you need to do, from going out to dinner or just Get some exercise,” Chin said.
There are several benefits to using the app. “I think what’s really exciting about this route is that there are prizes along the way, so you can accumulate points and turn them in as you move along the route,” Chin said.
Earn 20 points to earn a Madison By Bike sticker, and earn 30 points to donate $5 to Destination Madison’s partner nonprofit, Free Bikes 4 Kidz Madison. You can also enter a drawing to win 100 points for a Schwinn Marshall Step-Thru electric bike and helmet.
Instead of creating an app that takes up space on your phone, Destination Madison has chosen a simpler route. Users can visit the Mobile Passport landing page and provide their name and contact information. A link will be sent to their phone which will open the passport in a browser and this page can be saved as a shortcut on the home screen for easy access.
To develop the mobile passport, Destination Madison partnered with Bandwango, a Utah-based technology company that specializes in travel mobile web applications.
Chin emphasized that users don’t have to own a bike or even live in Madison to take advantage of Madison By Bike.
“We partnered with BCycle, so if you’re in Madison and you don’t have a bike, you can buy one of their bikes at a discount and ride it around one of the four trails we’re promoting,” Chin said. “Anyone can do it.”