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The Malaysian Café located on the ground floor of the Malaysia Pavilion at Expo 2020 Dubai has attracted a steady stream of tourists who want to taste Malaysian food, including Malaysian expatriates, looking for their local favorites in their homes away from home.
This cafe owns Nur Malaysia, a restaurant chain owned by GISB Holdings, and Marrybrown, the world’s largest halal fast food restaurant.
Marrybrown held the opening ceremony of the Expo hosted by Ismail Ali Abbas, Vice Chairman of Al Abbas Group, a UAE fast food chain owner and franchisee, on Tuesday, October 5, 2021. Among the participants was the visitor Wendell Valderama, a 45-year-old Filipino who has been working in the UAE since 2013. He talked about his first trip to Dubai to participate in the Expo and said: “When we saw Marrybrown here, we just need to stop by. But I think the chicken in this store tastes fresher and more like’Malaysia’.”
Looking back at Marrybrown’s history in the UAE, its general manager Imran Akhtar said that he has witnessed a generation of Emirati who grew up enjoying special fried chicken: “Marrybrown’s unique fried chicken recipe has become part of the growth experience of young people in the UAE. The first restaurant Opened here in 2001. I am proud that Marrybrown has a strong footprint in this country and more than two decades of dedicated service. We have established a strong brand loyalty. We will not rest on our laurels, but constantly strive to improve our products.
“Product innovation is part of the restaurant chain’s business strategy, with new products being launched every three or four months. So far, all innovative recipes have been welcomed by our loyal customer base, both locals and expatriates.”
Akhtar revealed that it will open a new store in Dubai and Abu Dhabi in the first quarter of 2022 to serve Marrybrown’s increasingly popular products in the UAE.
At the same time, GISB Holdings, which owns the Nur Malaysia restaurant, also held a ribbon-cutting ceremony in the exhibition hall on February 2.nd October. Its CEO Datuk Lokman Hakim Pfordten stated that the restaurant opened its first UAE branch in Sharjah in 2014.
“We started as a small restaurant that can only accommodate 30 people. Fortunately, we successfully acquired an existing Malaysian restaurant in Oud Metha, Dubai, which is closing and expanding our business in Dubai,” he said.
He said that the restaurant’s appearance at the Dubai Expo 2020 as a Malaysian cafe operator will enable the company to “continue to spread our goodwill among the people”.
Of course, this also allows restaurants to share amazing Malaysian food, from rice to noodles, laksa and soups such as Nasi Lemak Kampong (Country fried rice), Fried biscuits (Fried Kway Teow), Rice Noodle Kueh (Vermicelli soup) Curry puffs, Malaysian desserts and famous products Tariq drink.
Jeanette Teh, a 46-year-old Malaysian from Petaling Jaya, visited the pavilion with her husband, Michael Todd, 48-year-old from Canada. Surprised by the technology that creates immersive experiences.
Teh gave positive feedback on the information display of the exhibits in the pavilion, saying that it is very good to understand the development of various economic sectors in the country, including agricultural products.
“I have been looking forward to eating some long-lost desserts in Malaysian cafes,” she said.
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