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Mashreq, one of the UAE’s leading financial institutions, has partnered with JustPadel & SR Padel, one of the largest operators of paddle tennis courts in the MENA region.
The collaboration – a three-year deal with JustPadel in the UAE and the GCC region – will see the two innovation giants join forces in their quest to improve accessibility in their respective fields, with Mashreq launching several innovations Initiatives to collaborate more with padel operators on new projects.
In addition, Mashreq has partnered with SR Padel, another prominent padel academy in the region, to increase the accessibility of the sport in Egypt, including a one-year agreement.
1st UAE Championship
The inaugural UAE Championship will take place in December 2022, with subsequent events scheduled at other Just Padel venues such as Mina Rashid, Bright Learner, Ripe Market, Arab Unity School, Uptown School and Kent College. As part of the partnership, Mashreq staff and customers will receive exclusive discounts on course reservations at all JustPadel courses.
The full-action racquet sport of two teams of two, combining elements of tennis, squash and squash, is rapidly gaining popularity around the world due to its inclusive nature. Participants of all ages can enjoy an entertaining game with family or friends in a safe and fun environment.
Ahmed Abdelaal, CEO of Mashreq Group, said: “The accessibility of Padel and the diversity of those who take part in the sport is something we pay close attention to. Given our own efforts to greatly improve access to financial products, especially through our digital The channel and the resulting social inclusion, working with leaders in the sport such as Just Padel and SR Padel is very rewarding. At Mashreq, we are passionate about sponsoring and co-hosting in the country and the MENA region Padel Championships to actively engage the vibrant fan bases in the UAE and Egypt.”
6,500 members
JustPadel has more than 6,500 members, and its membership is expected to grow by 50% this year.
Commenting on the partnership, Rashad Al Hashimi, Executive Chairman and Founder of Just Padel Sports Academy, said: “As the largest padel supplier in the Middle East and North Africa, one of Just Padel’s main goals is to create sustainable communities for players across the region. UAE and MENA region. Our services go beyond ours to cater to the growing number of padel players in the country. With Mashreq’s support this will play a key role in making this happen.” —arab trade news agency
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