MATRADE promotes Malaysian products at LuLu hypermarket in Dubai – News

The Malaysian External Trade Development Corporation (MATRADE) is running a month-long promotion at the LuLu hypermarket in Dubai. The promotion runs for a month, until July 30th. During this period, Lulu Hypermarket and its online e-marketplace (www.luluhypermarket.com) launched several FMCG products made in Malaysia.

As a leading retail group in the region, LuLu is one of the preferred partners for several Malaysian products. The purpose of this promotion is to increase the visibility of Malaysian products in the UAE market. Many Malaysian products are now household names in the UAE, including Alicafe, Captain Oats, Vochelle chocolate, Oki cooking oil, Kimball sauce, Julie’s biscuits and more. Other popular Malaysian products sold at retail outlets in the UAE include frozen pastries, detergent cleaning supplies, sauces, confectionery, fresh fruit, cosmetics, rubber gloves and more.

Malaysia has a great reputation as a source of quality products. The halal certification of Malaysia as a Muslim country brings an additional advantage to its products. Omar Mohd Salleh, Malaysia’s Trade Commissioner to the UAE, said: “Malaysia offers a complete range of FMCG products, many of which have so far remained undeveloped.”

The current move is one of several by MATRADE to promote Malaysian products in the region. MATRADE also regularly organizes “Malaysian Buying Missions” during popular trade shows in Malaysia to facilitate the sourcing of Malaysian products.

“As business travel resumes post-pandemic, we are seeing increasing interest from traders in the region to travel to Malaysia and reconnect with suppliers,” Saleh added.

Meanwhile, following this growing trend, MATRADE will be coordinating trade missions from the UAE and other GCC countries to the Malaysia International Halal Food Show (MIHAS) – the world’s largest exhibition of halal products/services that will Held in Malaysia on September 7-10.

Over the years, as the size of the UAE market has grown, Malaysian FMCG products have grown steadily in this market. Several UAE retailers are looking for private labels in Malaysia, which have seen increased demand in recent years. In the first five months of 2022, Malaysia’s exports to the UAE increased by 33.6% to AED1.26 billion. Edible oils and processed foods grew by 138% and 28.4%, respectively, over the same period. Omar expects this trend to continue for the remainder of the year as the UAE reaffirms its status as a regional trade hub.