In today’s rapidly evolving business landscape, companies striving for innovation, excellence, and adaptability stand out. Binghatti Holding, a renowned multi-faceted enterprise, has carved its niche as a trailblazer in the realms of real estate, F&B, and retail. At Binghatti Holding’s remarkable success is Mohamed Aboushousha, the dynamic Chief Operating Officer who spearheads the company’s strategic vision and operational excellence.
With an impressive career spanning years of experience in the industry, Mohamed Aboushousha has consistently demonstrated his expertise in driving growth, overseeing diverse portfolios, and fostering a culture of innovation. As the COO of Binghatti Holding, he has played a pivotal role in steering the company towards new horizons and ensuring its sustained success in an ever-changing market supporting and working aside the CEO, Muhammad Binghatti.
In this exclusive interview, we spoke with Mohamed Aboushousha to gain insights into Binghatti Holding’s journey, the organization’s commitment to excellence, and the key factors driving its continued success. From their pioneering approach to vertical integration in real estate to their collaborations with prestigious luxury brands, Mohamed Aboushousha sheds light on the company’s strategic initiatives and its mission to redefine industry standards. Learn more through our interview below.
What is the idea behind Your Company?
At Binghatti Holding, our philosophy is grounded in the determination to redefine the notion of real estate within the region. Our aspiration is to go beyond the status quo and continuously raise the bar in terms of quality, design, and delivery speed. Since our inception, our core mission has been to deliver projects of exceptional quality within unprecedented timelines, consistently exceeding stakeholder expectations.
However, we don’t merely perceive ourselves as a real estate company. We strive to create a legacy, a brand that can be recognized without needing a logo or building name. Our vision is to imprint a new definition of real estate in the minds of our clients, investors, and the broader community, establishing Binghatti as synonymous with unparalleled quality and cutting-edge innovation in the industry. This ethos guides every decision we make, from the drawing board to the final brick.
How did you embark on your career journey, and do you have any advice for beginners?
My career journey began in an unexpected place: the world of photography. Although I graduated in finance, it was there that I discovered my passion, and this passion drove me to excel. I quickly ascended in this field, establishing myself as one of the best, a testament to my unwavering belief in the power of dedication and perseverance.
But life had other plans, leading me to Dubai and its bustling construction sites. I started as a humble storekeeper, yet I was never one to be defined by titles or bound by the limitations of a job description. I undertook myriad tasks that went beyond my primary responsibilities, constantly pushing my limits. My hard work did not go unnoticed, and I soon transitioned to an office role as an accountant.
The journey did not stop there; I yearned for more. I pushed myself relentlessly to master my new role, eventually becoming the most appreciated accountant in the company. I then moved on to the role of a group financial analyst for Deyaar Development PJSC, where I earned several promotions and eventually became a finance manager.
Next, I had the opportunity to be a part of the Royal Group in Abu Dhabi as the finance manager of one of its subsidiaries. My contributions to strategic changes played a significant role in the company’s transformation. I learned, I grew, and I excelled.
In 2017, I joined Binghatti as the group financial controller. This position served as a stepping stone that led me to become the deputy CFO, embarking on an incredible journey where I worked closely with a wonderful family deeply involved in every intricate detail of the business. Their guidance and mentorship were invaluable, aiding my professional growth and shaping me into the person I am today.
With Binghatti, we have weathered many storms, and each challenge has forged us into the resilient and successful company we are today. Recognizing my contributions and unwavering commitment to my role, the management promoted me to the position of COO of the group.
Looking back, it becomes clear that my driving force has always been the pursuit of excellence. From my initial days as a photographer, through my financial career, to leading the operations of an illustrious company like Binghatti, the constant has been my resolve to be the best in whatever I undertake.
As for advice to beginners, I want to emphasize this: always believe in yourself and your capabilities. While there will be challenges and obstacles, remember that nothing is impossible. Set your goals, visualize your success, and work with dedication and tenacity towards achieving your dreams. Believe in your potential and relentlessly strive to excel in whatever you do. Remember, every step you take brings you closer to becoming the best version of yourself.
What is the goal of Your Company? What problem are you solving with it?
The mission of Binghatti is nothing short of transformative. We aspire to revolutionize the real estate industry, crafting a brand that is synonymous with quality, innovation, and excellence. We want Binghatti to be a name that resonates in people’s minds, instantly associated with trust, reliability, and superior design, even without our logo. Our brand represents a palpable commitment to excellence, permeating every brick, beam, and building we create.
In an era of rapid technological advancement, Binghatti stands at the forefront, integrating cutting-edge technology into the very fabric of our homes. We recognize that technology and home are no longer separate entities in the modern world but intertwined aspects of daily life. Our goal is to seamlessly incorporate technology into our real estate projects, enhancing the quality of life for our customers and setting new benchmarks for the industry.
We don’t just build homes; we create experiences. We identify gaps in the real estate market—whether it be in quality, technology integration, or customer satisfaction—and we strive to fill them. Through constant innovation and unwavering commitment to excellence, we aim to address the unmet needs of our customers, contributing to a better, more technologically integrated future in the real estate industry.
How important are employees’ energy levels for the success of Your Company?
The energy levels of our employees are fundamental to the success of Binghatti. We firmly believe that a motivated and engaged workforce is crucial in delivering exceptional services and fostering innovation. We actively promote a positive work culture that encourages professional development and recognizes achievements. This approach ensures that our employees remain motivated and committed to achieving our company’s goals.
How do you plan to motivate your team to go the extra mile?
Our strategy to inspire our team involves fostering a supportive environment that encourages creativity, collaboration, and personal growth. Recognition and rewards form the crux of our motivation plan. We maintain open communication channels, welcoming employee feedback and ideas, and instilling a sense of ownership and purpose. The involvement of our top management ensures a nurturing and encouraging environment, propelling everyone to strive for success.
What keeps Your Company moving forward, even in the face of challenges?
At Binghatti, our forward momentum, even amidst challenges, is fueled by our ability to view those challenges as opportunities for growth and enhancement. Our core values, a robust leadership team, and a culture that encourages continuous learning are rooted deeply in our organizational DNA. This integral strength allows us to persistently strive to redefine the real estate industry and establish Binghatti as a paradigm of excellence and innovation.
We’ve always held a strong vision for our company, with each strategic decision being a calculated step toward the realization of that vision. Simultaneously, our commitment to upholding our reputation drives us to conduct our operations with unwavering integrity and transparency. This commitment is evident in how we conduct our business, which invariably instills confidence and loyalty in our investors, making us a trusted partner when it comes to real estate investment.
During challenging times, we don’t step back; instead, we stand beside our investors and clients, supporting them, ensuring their success, and working towards their complete satisfaction. This resilience, coupled with our commitment to our clients, is a testament to the culture fostered by our management, including the management and family members who are keen to uphold the family’s legacy of excellence.
At Binghatti, we are always on the lookout for the next innovative idea, the next technological breakthrough that can give us an edge. We embrace adaptability, continuously updating our strategies in line with emerging technologies and market trends. Our focus on innovation allows us to stay ahead in a dynamic and competitive market.
Additionally, we believe in the power of strategic partnerships and robust client relationships. These alliances empower us to collectively face and navigate challenges, forging paths that lead to mutually beneficial outcomes. By taking this collaborative approach, we ensure not only our own success but also the success of our partners and clients.
In your opinion, how is technology driving changes in businesses, and do you believe it is aiding Your Company’s growth?
Technology is fundamentally reshaping businesses by enabling automation, driving data-led decisions, enhancing customer service, and fostering innovation. At Binghatti, we understand this transformative power of technology and have embraced it as a growth catalyst. Our investment in research and development helps us stay at the cutting edge of technology, allowing us to deliver innovative solutions to our clients and remain competitive in a rapidly evolving market.
How is Your Company adapting to digitalization?
Digitalization is a key focus for Binghatti. We recognize its transformative power and are actively adapting our processes, systems, and services to embrace digital solutions. We leverage automation, artificial intelligence, and data analytics to streamline operations, improve efficiency, and deliver personalized experiences to our clients. By embracing digitalization, we enhance our capabilities, optimize resource allocation, and provide agile and scalable solutions.
Do you use innovative ideas to be unique?
Undoubtedly, innovation is the lifeblood of our company, distinguishing us in the marketplace and fueling our success. Leading from the front, our top management exudes a spirit of innovation, showcasing a dynamic and intelligent approach to business. This innovative mindset is not confined to just the management; it permeates the entire organization, inspiring every team member to embrace creativity and agility.
We not only encourage our employees to think outside the box but actively foster an environment that thrives on it. By challenging the status quo and exploring uncharted territories, we generate fresh perspectives and novel solutions. It is this spirit of curiosity, this commitment to look beyond the conventional, that has made us unique in our industry.
Innovation for us is not merely a strategy; it is a culture, a way of life at Binghatti. It keeps us nimble, allows us to adapt swiftly to changing market dynamics, and ensures that we always stay ahead of the curve.
Would you like to say anything else to our viewers:
I am profoundly content to be a part of Binghatti and to participate in and witness this success story. I consider myself fortunate to work alongside some of the most exceptional minds in the industry, who contribute to a remarkable team dynamic and foster an environment of collective growth.
I wish to share an essential piece of wisdom that has guided my journey in business: transparency is paramount. At the heart of every successful business relationship is the mutual engagement and satisfaction of all parties involved. This engagement stems from a commitment to transparency and honest communication.
Building a reputable brand is a monumental task, arguably the most vital aspect of a thriving business. It requires consistency, integrity, and a relentless commitment to your values. Yet with Binghatti, this monumental task appears somewhat less daunting. That’s because our values don’t merely adorn our mission statement; they permeate our everyday operations and interactions. They define who we are as an organization and set the tone for our relationship with our customers, partners, and the wider community. By embodying these values, we’re not just building a reputable brand but leaving a legacy that will stand the test of time.
As a parting thought, I’d like to share a mantra that has been a guiding force throughout my career: “Nothing is impossible.” It may seem simple, yet it carries profound meaning. The journey toward achieving your dreams may be steep and fraught with challenges, but with unwavering determination and step-by-step strategic planning, you can reach the summit. No goal is too ambitious if you’re willing to take the necessary steps to achieve it.
What services, solutions, or products does your company offer in line with industry standards, and could you share some insights into your upcoming products?
Binghatti stands as a comprehensive, multi-faceted enterprise, offering a diverse range of products and services spanning sectors such as F&B, retail, and real estate. In the realm of real estate, we operate as a full-circle solution provider, handling real estate development, construction, and facility management with unrivaled efficiency and attention to detail.
To ensure we deliver the highest quality standards and better serve our clients, we have adopted a distinctive approach – we manufacture the majority of finishings in-house. This vertical integration not only allows us to meticulously control quality and manage timelines but also offers us a unique advantage in terms of cost-effectiveness and bespoke design.
We pride ourselves on our ability to cater to various market segments, and the versatility of our portfolio attests to this commitment. Recently, we launched two branded residences in collaboration with esteemed brands – the luxury watch brand Jacob & Co and the super automobile brand Bugatti. These collaborations reflect our ongoing commitment to merging luxury, design, and functionality.
However, this is just the beginning. We continue to aim higher and push boundaries. Our upcoming projects are poised to redefine industry norms and expectations. We are excited to bring these groundbreaking ideas to life, and we assure you that these projects will astound the world. Stay tuned for the upcoming reveals!
Connect with Mohamed Aboushousha on LinkedIn