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Asset manager Merex Investment has appointed ARCO Turnkey Solutions as the main contractor for La Mer J1 Beach, its flagship beach resort in the heart of Dubai’s Jumeirah.
Merex Investment, a joint venture between Dubai Holding and Brookfield Asset Management established in 2019, is focused on creating long-term value for Dubai’s residential and business communities.
It owns and operates a diverse portfolio of retail properties, including The Beach, City Walk and La Mer, spanning more than 2 million square feet with more than 550 retail, leisure and entertainment tenants.
According to Merex, plans to redevelop La Mer into a seaside resort reflect its strategic focus on creating lasting value by identifying market opportunities and reinventing products to meet customer needs.
It said J1 Beach at La Mer would be Dubai’s next must-see destination, offering an impressive range of high-end dining options and a scenic beachfront experience.
It added that the first phase of the leasing process for the 500-metre-long destination is now more than 90 per cent complete and 10 new concepts have been confirmed for their grand openings.
“Our vision for J1 Beach is to create a must-visit destination in Dubai. Together with our unique tenants, we are creating a cohesive guest experience. Our partners at ARCO Turnkey Solutions are expected to building,” commented its CEO, Shahram Shamsaee.
He noted that the main attraction of J1 Beach will be its diverse collection of signature restaurants, which include Dubai branches of Michelin-starred restaurants, original gastronomic concepts and licensed venues.
“Customers will be able to enjoy a variety of French, Middle Eastern, Asian-Mediterranean and pan-Asian cuisines. The destination will also feature three renowned beach clubs – Gigi Rigolatto, Bâoli and Gaia’s Sirene Beach – offering visitors An unforgettable waterfront experience at dusk,” he added.trade arab news agency
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