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Microsoft Al Zubair builds Middle East’s first hybrid work lab

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UAE-based Al Zubair Group, the region’s leading solutions provider, has partnered with the Microsoft EMEA team to launch the region’s first hybrid work lab.

Over 1,000 square feet of work labs connect everything from audio, vision and furniture to create health benefits using cutting edge technologies from around the world including Microsoft, Poly, Lenovo, Yealink, Neat, Epson, Jupiter, Sennheiser Experience, Q-sys Epos Logitech, Benne — thus bringing together collaborative and certified solutions under one roof.

With hybrid work quickly becoming a necessity, the Al Zubair Group has established this lab as a Microsoft Gold Partner and Room Partner.

It is subtly divided into sections, showing different meeting scenarios in a mixed work environment and providing a real and visual experiential experience.

According to industry experts, the pandemic has unearthed a “new next.”

“Companies around the world are implementing hybrid work solutions, which has undoubtedly led to more demand for video conference rooms,” said Annbritt Steen Andersen, Regional Director, EMEA, Microsoft Teams & Teams Devices.

“With this Hybrid Work Lab, Al Zubair shows the art of possibility for all these scenarios. This, in turn, will inspire every employer and show how to equip their meeting rooms with the right solution for each meeting scenario. Ultimately, it will ensure inclusivity, collaboration and productivity,” Andersen said.

Microsoft research shows that long-established work norms and principles have been debunked. While “the way we work has been redefined and rethought, so must our technology and settings. As stated in one of Microsoft’s 2022 Work Trends Index reports – hybrid work has grown by 7 percentage points year over year (to 38%) ), 53% are likely to consider transitioning to a hybrid model in the next year,” he added.

Research by another leading brand, POLY, specifically for the UAE region, shows that while more than half (54%) of UAE organisations are fully prepared for hybrid work (versus 48% globally), only 34% are Preparation for mixed work. short term.

Unwarranted anxiety about efficiency, or “productivity phobia,” in the age of hybrid work is sweeping organizations around the world, and even though employee hybrid work has grown by 7 percentage points year-over-year (to 38%), 53% are likely to consider transitioning in the coming year To the hybrid model, they are increasingly looking for new workplaces to develop their abilities and support a more social atmosphere.

Research conducted by Microsoft shows that approximately 87% of employees report that they are productive at work, and 12% of leaders are confident that their teams are productive.

According to him, the past two years have been impressive for both work and life; an undeniable long-term impact.

“Professionals are becoming more flexible at work and working from anywhere is becoming more commonplace, leading to a shift in the traditional perceptions that emerge in the workplace. Employees value flexibility and well-being, and these new but growing Expectations create an opportunity for every organization to reimagine the hybrid work environment,” Andersen said.

“It’s not only in their best interest to provide people with the right tools and environment to do their best work, but it’s critical to the growth and survival of an organization. It’s now clear that ‘hybrid’ has a place in the modern workspace,” He is famous.

Jose Thadayus, Managing Director, Al Zubair Group, said: “Workers today are defining hybrid work and they support organisations that offer greater work flexibility and support them with the right technology tools. Hence, organisations need to do well for hybrid work Prepare to stay competitive, so building the right hybrid work environment and transforming your organization is just the beginning.”

“When it comes to investing in technology, decisions aren’t easy, and that’s where the Hybrid Work Lab comes in, removing complexity by providing a highly recommended and reliable option and a place to experience it. We’re delighted to launch the first approved in Dubai,” he added.arab trade news agency

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