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Home appliances brand Midea gathered 100 of the UAE’s top home appliance retailers for an interactive sales event at the Versace Hotel in Al Jaddaf.
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Midea is one of the few brands with a complete range of home appliances, and it exhibited during the event to let channel partners have a comprehensive understanding of the home appliance product line.
Throughout the evening, Midea gave the audience an overview of its global growth ambitions and strategic focus in the UAE market, before highlighting the latest cutting-edge technologies and flagship products in its 2023 lineup.
The event also provides an opportunity to thank and thank partners for their commitment to promoting Midea products through their stores. Coincidentally, Midea’s sales in the UAE hit a record high in February.
An engaging Q&A session was held for partners to seek answers directly from Midea’s management, and here are some notable highlights.
- Midea’s expansion in the UAE market is at an all-time high as it is one of the fastest-growing brands in the country and a leader in sales of home appliances such as stoves, microwaves and refrigerators.
- Midea expects steady year-on-year sales growth in 2023 after a surge in 2020 due to increased time spent at home during the lockdown, positively impacting the overall UAE home appliance sector.
- Midea said a large proportion of consumers are choosing products with good quality and affordable prices, as well as intuitive technology and purchase convenience.
Scott Fu, President of Midea Group Europe, Middle East and Africa, said of the event: “This is our first annual business partner conference since 2019, and we are delighted to host one after the online interactions of the past few years. Physical event. It is important for us to meet our valued dealers to strengthen our partnerships and share insights for the year ahead. This year, Midea hosted a record number of attendees announcing our availability in the region The growth of Midea’s product lines, and shared the latest progress of Midea’s overall strategy.
- While Midea is heavily focused on its online strategy and sales, it still focuses on driving its offline business through retailers and distributors, ensuring customers always have the option to shop in-store.
- Midea will launch more IoT-enabled devices compatible with its M-smart home app, allowing users to control their devices while on the go.
- In 2020, with the strong support of Eros Group, Midea took the lead in holding online dealer activities to encourage everyone to continue to increase sales during uncertain times.
Throughout the event, Midea emphasized the importance of innovative, user-friendly and affordable products for the home, while emphasizing that the Midea appliance range offers easy-to-use products and energy-saving solutions to help create a better world for future generations.
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