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Most UAE firms bullish on new market entry despite fears of global recession – News

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93% of respondents said their organization plans to expand into a new region entirely within the next 12 months.



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Posted: Wednesday, July 6, 2022 at 6:11 pm

Last update time: Wednesday, July 6, 2022 at 6:14 pm

Despite fears of a possible global recession and talk of the end of globalisation at the World Economic Forum in Davos, businesses in the UAE appear to remain bullish on their plans for further global expansion, new findings from an annual survey of technology decision makers have revealed.

Of the UAE IT decision makers surveyed in Equinix’s 2022 Global Technology Trends Survey, 93% said their organization plans to fully expand into a new region (66%), a new country ( 47%) or new cities (43%).

The survey found that 48% of IT decision makers in the UAE planning to expand are most likely to deploy virtually in the short term and then establish permanent physical infrastructure in new markets, while 44% said they would support expansion using existing teams. While 86% of UAE technology decision makers will accelerate the pace of innovation, digitize business and move IT infrastructure to the digital edge as a top priority in their organization’s technology strategy, 59% of them say they plan to put more business functions Migrate to the cloud.

When it comes to global growth, companies have identified a number of potential constraints, with supply chain challenges highlighted as an area of ​​particular concern, the survey report said. About 59% of IT decision makers surveyed globally said their business was plagued by global supply chain issues and shortages, while 58% said a global microchip shortage was a threat to their business.

Two-fifths (40%) of UAE respondents said they plan to facilitate global expansion plans through virtual deployments in the cloud, with bare metal solutions (37%) being used, according to the report.

“The pandemic also continues to have a significant impact on businesses’ digital strategies. More than half of UAE IT leaders (53%) say they are accelerating the digitalisation of their companies due to the Covid-19 crisis. In fact, more than half (57%) Confirmation that their IT budget increases are a direct result of their legacy issues – an insight into the now widely recognized need for a robust digital infrastructure to adapt immediately to changing business needs. In addition, the majority of respondents (55 %) believe that the technological changes and investments implemented during the pandemic will continue,” the report said.

Kamel Al Tawil, Managing Director Middle East and North Africa at Equinix, said it was clear that the post-pandemic economy was now taking shape, with organisations overcoming lingering Covid-19 challenges and accelerating business recovery.

“Organizations are adopting a digital-first strategy and expect technology to be the driving force for changing business processes. The global technology trends survey shows that IT decision makers in the UAE will accelerate innovation, digitize their business and move IT infrastructure to the digital edge as part of their organization’s technology strategy Top priority. Today’s digital leaders are taking advantage of these enticing opportunities to realize and shape their business growth aspirations,” said Al Tawil.

Throughout the pandemic, many EMEA businesses appear to be more resilient than ever, according to Eugene Bergen Henegouwen, President of Equinix EMEA. “As the survey shows, the technological changes made by companies in the EMEA region will largely continue during the pandemic, with 58% saying they do. In addition, creating The opportunity to accelerate its digital strategy – cloud adoption and interconnectivity between business partners has and will continue to increase as a result.” — issacjohn@khaleejtimes.com

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