Netizens Criticize SM Entertainment for Using NCT 127 to Promote NCT Dream Comeback

seems to be the kind of frustration and anger NCT 127 On the morning of June 19, fans received a promotional email.

June 19 at 6:00 pm (KST), NCT dream released a pre-release track”broken melody“From their upcoming third full-length album,’ISTJ‘.

And on the morning of June 19th, many fans who had previously signed up for promotional emails from a separate website NCT NCT 127 has received an email informing them that NCT Dream is coming back.

To some netizens, the NCT Dream promotional email from NCT 127’s official news provider may not seem like a big deal, since both units are technically under the NCT umbrella.

But this isn’t the first time for fans SM Entertainment “Disguised” as NCT 127 is not an independent team with its own brand, but just a team under NCT.

Earlier this March, NCT 127 Japan’s TikTok account was changed to NCT Japan’s official TikTok account without prior notice to fans, thereby “erasing” NCT 127’s Japan TikTok content and merging it into NCT Japan’s broader propaganda umbrella.

Additionally, fans were even more angry and frustrated with the fact that NCT 127’s North American promoters made no attempt to deliver a message. Dao Zaijingunit album or taeyongraising suspicions that the promotional email was an attempt to capitalize on NCT 127’s established fanbase to attract new fans for NCT Dream.

Not to mention, while SM Entertainment’s new management has repeatedly reassured fans that NCT Dream and NCT will return in 2023, aside from the team’s repackaged album released in January, the agency continues to ignore fans’ concerns about NCT 127’s return this year. Inquiry. Many believe that with NCT 127 members expected to begin military service later this year, SM Entertainment has shifted its focus entirely to promoting NCT Dream, “abandoning” the “old group” NCT 127.

Some netizens commented in response, “127 and Dream are different groups! Stop wooing them for convenience!”, “Do they just expect fans to transition from one unit to another without asking questions?? What mismanagement”, “What is this, old Store?? This is disrespectful to both 127 and Dream fans! Let 127 comeback and give Dream proper publicity in the US!..now everyone is crazy”, “127 fans and Dream fans want to get along, but The company creates unnecessary friction between them!”, “SM’s worst fan management company ever”ETC.