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New Swiss tour campaign features Federer, Noah

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Switzerland Tourism has launched a promotional film titled “The Journey of a Lifetime”, featuring iconic duo Roger Federer and international comedian Trevor Noah on their Grand Train journey in Switzerland.

Titled “The Journey of a Lifetime”, the film demonstrates the ease and efficiency of the Swiss travel system and highlights the famous panoramic railway routes that combine to make a Swiss train journey.

The film from Oscar-winning director Tom Hooper follows the iconic duo as they prepare to take a train as part of their promotional train tour of Switzerland. They soon realized they had taken the wrong train on a different route to Interlaken, leaving the crew behind. Traveling alone through the stunning scenery of Switzerland, Federer and Noah find that they have a lot of fun and even meet a kind local lady who buys tickets for them. After they disembarked, the crew found them just in time to put them back on the train they were supposed to be on, but they were having so much fun they let the group slip away and run off to catch another Panorama train on the route.

The route they take in the film is part of the Great Train Tour of Switzerland, a 1,280-kilometre train journey from the most charming Swiss cities like Lucerne to Alpine villages like Zermatt, passing through UNESCO World Heritage Sites , impressive natural wonders such as the Rhine Falls and majestic mountains such as the Jungfrau, Titlis or the Matterhorn. It allows visitors to explore all this and more in comfort and convenience all year round.

Experience the whole journey with just one ticket – the Swiss Travel Pass. This pass is the key to the Swiss public transport network. With this pass, which can be purchased for 3, 4, 6, 8 or 15 days, visitors can travel on Swiss trains, buses, trams and ships. To give travelers more time to explore Switzerland’s great train journey, we have launched a Global Swiss Travel Pass promotion. As part of a special offer, from April 15th to May 14th, purchase an eligible Swiss Travel Pass and add up to two additional travel days for free. – trade arab news agency

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