Nick Jonas Meet Jasmeen Kaur, the Delhi women’s clothing store owner who unintentionally started it all.
The “just looking like a wow” phrase introduced in an Instagram video on October 9, 2023.
From Kaur’s Energetic Delivery to Viral Fame
Kaur’s enthusiastic delivery turned the phrase into an overnight sensation.
People, including celebrities, hopped on the bandwagon, using it to describe various aesthetically pleasing things.
Nick Jonas Joins the Trend
The singer-actor Nick Jonas praises his wife Priyanka Chopra using the viral phrase.
A notable celebrity endorsement of the trend.
A Viral Jingle: “What A Wow”
Composer Yashraj Mukhate’s role in popularizing the meme through a catchy jingle.
The jingle, titled ‘What A Wow,’ amasses over 300,000 likes since its release on October 26.
Celebrities and Cricketers Catch On
The trend’s expansion as celebrities like Deepika Padukone and Sanya Malhotra join the fun.
Even cricketers, like KL Rahul, embrace the trend, leading to amusing interactions on social media.
The Resounding Success of a Grammatical Anomaly
Reflecting on the phenomenon and its meteoric rise on social media.
The amusing and unexpected ways the phrase has found its way into popular culture.