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Nissan, the official car partner of Expo 2020 Dubai, demonstrated its vision for the future of travel by exclusively displaying the brand’s all-electric crossover Ariya. Ariya made its regional debut at Nissan’s first event at Expo 2020 Dubai, symbolizing Nissan’s forward-looking journey in future electrification and sustainable mobility.
The event held at the Expo Dubai Exhibition Center last night-named after Nissan’s “Let’s Act” event-led by Joni Paiva, vice president of the Africa, Middle East, India and Oceania (AMIO), Nissan Motor Corporation and Thierry Sabbagh divisions, Nissan Middle East Managing Director. Regional business partners and VIPs, as well as executives from Nissan and Expo 2020 Dubai, as well as media and influencers from the region attended the meeting. The guests experienced Nissan’s continuous contribution to the world in terms of sustainability, mobility and opportunities-which echoed the three sub-themes of Expo 2020 Dubai.
Joni Paiva, Vice President of Marketing and Sales of Nissan Motor Company Africa, Middle East, India and Oceania, said at the event: “As we continue to promote innovation to enrich people’s lives, Expo 2020 Dubai is the perfect platform to showcase Nissan’s Ariya. , Marking the future of smart and sustainable mobility. This event is a suitable start for our participation in Expo 2020 Dubai. We are happy to bring our global expertise, technical knowledge and regional knowledge to visitors and help accelerate the journey The transformation of a safer, smarter, more sustainable and connected world.”
The event shared the brand’s story and highlighted how technological innovation can improve the quality of life for all. It also showcased Nissan’s commitment to achieving carbon neutrality goals in the company’s operations and product lifecycle by 2050. This goal also guides the establishment of the recently announced Nissan Smart Factory at its Tochigi plant; and EV36Zero, a British electric vehicle (EV) center valued at 1 billion pounds that provides 360-degree zero-emission driving solutions.
Complementing Nissan’s global expertise is the brand’s rich heritage in the region, which aims to continue to focus on providing dynamic products that meet the changing needs of customers. Nissan also launched ProPILOT earlier this year to enhance its suite of connected mobile functions in the region. The cooperation with Expo 2020 Dubai provides Nissan with a unique opportunity to consolidate its leadership in the region’s mobility ecosystem and become a brand that allows everyone to have an innovative automotive experience.
Thierry Sabbagh, Managing Director of Nissan Middle East, said: “The 2020 Dubai Expo provides Nissan with an unparalleled platform for Nissan to play its leadership role and long-term commitment to innovative, people-oriented mobile solutions. Attention. Our heritage in the region continues to push us forward, and we are proud to participate in events of this magnitude that will shape our common future life decisions and ideas into practice. By daring to do things that others dared not do , We are proud to share our global vision for the future of mobility with our trusted partners and customers in the region.”
Sholto Douglas-Home, Chief Sales and Marketing Officer of Expo 2020 Dubai, commented: “One of the main tasks of Expo 2020 Dubai is to have a conversation about a more sustainable future in the mobile sector. Innovation in the mobile sector is changing our way of life today. And to promote the progress of mankind towards tomorrow and beyond. We look forward to seeing Nissan help lead the conversation in shaping the future of mobility at Expo 2020.”
During the Expo, Nissan will tell its own story by hosting, supporting and participating in various activities of Expo 2020 Dubai. In addition to a number of digital interactive and customized content developed specifically for the exhibition on the Nissan NEXT website, Nissan also provided more than 600 cars for the 2020 Dubai Expo, demonstrating the brand’s latest technologies and innovations.
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