“Plans for other markets in Europe and the Middle East are also imminent,” said the company (of which the British retail giant multiple sclerosis owns a minority stake) said.
Anthropologie and Nordstrom will make their debuts this summer, following the brand’s foray into the Australian market with an exclusive 20-person capsule collection Meyer The shop will open at the end of 2022.
It is also targeting the European market, with Germany, Finland and Italy also on its list, while “increased interest in the Middle East prompted the brand to announce new store openings in Dubai and Kuwait in July”.
Although M&S acquired a 27% stake in Nobody’s Child two years ago, it remains a standalone brand, although it is a significant part of the Brands at M&S offering. Having recently secured fresh funding from M&S to fuel its UK and international expansion, it expects strong growth throughout the summer and the months to come.
Jody Plows, CEO, said: “The global expansion of Nobody’s Child’s offerings into new territories is a very exciting time for the brand as we reach new consumers in the US, UAE and Australia. We can’t wait to see how the market reacts to our responsible collection.”
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