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On June 13, 2022, I was fortunate to attend Passenger Experience Conference (PEC) 2022 in Hamburg, Germany. The long-awaited one-day event brings together experts and visionaries from airlines, airframe manufacturers, OEMs, suppliers and design organizations to discuss the future of passenger experience, onboard environments and services.
Hosted at the newly renovated state-of-the-art Hamburg Congress Center (CCH), attendees had the opportunity to explore how the passenger experience community can help rebuild the industry despite ongoing challenges.
Leading experts from Air France, TAP Portugal, Virgin Atlantic, Finnair, Collins Aerospace, Boeing Commercial Airplanes, Safran Cabin and Inmarsat gave attendees an insight into the current Trends and challenges facing the industry.
Updates and Revolutions: What’s the Future of Passenger Experience?
The first plenary session focused on trends and ideas that drive the passenger experience community looking for updates. Industry leaders representing TAP TAP Air Portugal and Virgin Atlantic inspired attendees to envision the arc of sustainability, showing how airlines can meet the needs of passengers who will play a key role in the recovery of travel and building a sustainable business.
After a short network break, we were split into two streams that ran in parallel throughout the afternoon: Rebel Reconstruction and Act with integrity.
Rebel Reconstruction
Behaviors and values are constantly changing. In these sessions, attendees were able to explore how the passenger experience community can best respond to these drastic paradigm shifts; from redefining the cabin to taking action on climate change. Industry experts include representatives from Collins Aerospace, LIFT Aero Design, TEAGUE, Diehl Aviation, Unum Aircraft Seating, Cirium, PriestmanGoode and Orson Associates.
Integrity Action
During these sessions, representatives from Tangerine, Safran Cabin, Estee Lauder, Viasat, Anuvu, Omnevo, Inmarsat and Reaktor Aero examined the power of experience and how it can be enhanced for consumers who want to put human values first. What I’ve learned from participating is that people are looking for greater integrity and credibility, while expecting smooth digital processes to manage their lives in a way that suits their needs.
Airline leaders offer candid insights
Closing the session, Air France Senior Vice President Customer Experience Fabien Pelous welcomed us back to the final session of the day, offering candid insights on how the airline is responding to the latest trends and passenger expectations. Focusing on personalization, he explained that Air France customers want more entertainment and better connectivity, including: customized content based on passengers’ previous viewing preferences, pre-selected menu displays, the ability to use character devices as a second screen , and an in-flight shopping experience where customers can pay using their personal device.
Reviewing the day’s themes, Fabian joined a panel of industry experts for a roundtable discussion. The conclusion is that the way forward means a more sustainable flying experience, as well as one that is more connected and personalised to customer needs.
After the meeting, I participated in the industry exchange meeting of the Passenger Experience Conference. All delegates are free, and it’s a great opportunity to reconnect while enjoying live music and international cuisine.
PEC meeting by Aircraft Interiors Expo (AIX) and World Travel Catering and Inflight Services Expo (WTC) Held at the Hamburg Exhibition Centre from 14 to 16 June 2022.For full coverage of both shows, including events and news highlights, visit Official website.
About RX (Reed Exhibitions)
RX is dedicated to building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital offerings, helping clients understand markets, source products and close deals at more than 400 events across 43 industry sectors in 22 countries. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all of our employees. RX is part of RELX, a global provider of information-based analysis and decision-making tools for professional and commercial clients.
About RELX
RELX is a global provider of information-based analysis and decision-making tools for professional and commercial clients. The Group serves clients in more than 180 countries and has offices in approximately 40 countries. It has more than 33,000 employees, nearly half of them in North America. Shares of parent company RELX PLC are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: Ren; New York: RELX.
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Disclaimer: My posts are my personal views and do not represent the views of my company
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