Pophouse Entertainment buys 75% of Avicii master recording and publishing

Pophouse Entertainment is a Swedish entertainment company owned by Previous Universal Music Per Sundin, managing director of Sweden, has acquired a 75% interest in the Avicii Masters and Publishing Directory.

The deal follows the launch in February of the Avicii Experience interactive tribute museum in Stockholm, a collaboration between Avicii’s family and estate (Tim Bergling) and Pophouse CEO Sundin, who opened in 2010.

Pophouse is working with Tim Bergling Foundation Financial terms of the deal were not disclosed on Wednesday (September 28).

The Bergling family will continue to be closely involved in Avicii’s music as minority owners of a 25% stake.

They will also form a joint venture with Pophouse to further develop and preserve Avicii’s heritage through future global efforts such as the Interactive Tribute Museum in Stockholm.

The deal comes six months after Pophouse get Electronic music stars Swedish Mafia’s master recording and publishing catalog, including shares of their writers.

This marks the company’s first foray into copyright acquisitions.

With the sale, Tim Bergling’s parents, Klas Bergling and Anki Lidén, will be able to take a step back from the many tasks required to run the Avicii estate, allowing them to focus more on the Tim Bergling Foundation, Pophouse said.

The foundation was established a year after the artist passed away in April 2018.

“My wife and I feel that as we age, we don’t have the energy levels or the skills needed to be fully ahead of new streaming and digital developments, which is critical for a large international artist like Tim Important,” Avicii’s parents said in a statement.

The Avicii brand is owned by a company called Avicii AB, which is wholly owned by the Foundation. Through a 50/50 joint venture with Pophouse, the Avicii brand will be managed by both parties.

“The Tim Bergling Foundation continues to have full access to the brand and can continue as before, without the catalog business restricting new or additional collaborations. With the catalog business, the foundation gains a brand new extension Possibilities and infinitely extended service life,” says Klas Bergling and Anki Lidén.

They added that the deal would secure the foundation’s long-term financial health and create opportunities to support key issues such as young people’s mental health and well-being. The foundation supports helplines, establishes music studios in exposed areas, and offers music therapy, concerts, and other open events to combat the stigma associated with mental health issues and suicide.

“Working with the Tim Bergling Foundation has been a full-time commitment for us. The foundation has only been running for a few years and there is a lot of work to be done for a long time to come,” added Avicii’s parents.

“The Tim Bergling Foundation continues to have full access to the brand and can continue as before, without the catalog business limiting new or additional collaborations.”

Klas Bergling and Anki Lidén

The partnership will also ensure Avicii’s fan base is taken care of, they said.

Avicii rose to fame in 2011 with his Grammy-nominated single Level, About a year later, he was named the number one DJ in the world by DJ Magazine.He then released his debut studio album real Top 10 in over 15 countries in 2012, driven by the album’s lead single wake me up.

Also in 2012, the artist Sunlight 2012 with David Guetta. In 2015, Avicii released his second chart-topping album, story, and the fourth EP, Aviciiin 2017.

Throughout his career, Avicii has collaborated with artists of many different genres, including Coldplay frontman Chris Martin, Nile Rogersbluegrass artist Dan Teminsky, country rocker Zach Brown, glam pop artist Adam Lambert, rapper-singers Wycliffe Jean and Rita Ora.

Avicii has also produced music for Madonna, Coldplay, David Guetta and Tiësto.

“It is with honor and pride that I, the entire Pophouse Company, and the Bergling family will nurture and introduce his music to a new generation of listeners around the world.”

Per Sundin, Pophouse

Per Sundin, CEO of Pophouse, said: “Tim is not only one of the best DJs in the world, he’s also a highly productive genius who always goes his own way, mixing genres, challenging convention and making music history. .

“I followed his journey throughout, and I and the entire Pophouse company, along with the Bergling family, are honored and proud to nurture and introduce his music to a new generation of listeners around the world.”

Following his death, the artist’s third and final album was released in 2019 with Swedish producers and songwriters such as Vincent Pontal, Salem Alpha Kiel, Carl Folk, Joe Kimber Grid, Albin Naidler and Christopher Fogelmark.

To date, Avicii’s music has attracted over 30 million monthly listeners Spotify.

“We’re investing in building a roster of artists shaping the sound of modern pop music.”

John Lagerloff, Pophouse

Speaking about acquiring a controlling stake in the Avicii catalog, Pophouse Investment Director Johan Lagerlöf said: “We are investing in building a roster of artists shaping the sound of modern pop music. With artists who could become classics of today and iconic of tomorrow.

“The trailblazers of their time are on a global scale. These legacies should not just be remembered, they should be fully experienced in new and exciting ways. This is the future we are shaping.”

Pophouse was founded in 2014 by EQT founder Conni Jonsson and ABBA pop icon Björn Ulvaeus.

The company is the main investor behind ABBA Travel London’s project, which features a year-round ABBA Voyage concert featuring avatars of the group and a 10-piece live band.Global Music Business