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Khalifa Economic Zones Abu Dhabi – Kezad Group has signed an agreement with Emerging World FZC, the sole importer of PRAN-RFL Group products in the Middle East region, to establish a PRAN manufacturing plant to meet the needs of the local and regional markets.
Developed in multiple phases, PRAN’s AED110 million (approximately US$30 million) facility will spread over 42,000 square meters in Kezad, with direct access to AD Ports Group’s flagship Khalifa Port.
Headquartered in Dhaka, Bangladesh, PRAN (National Rural Development Program) has pioneered agribusiness in this market since 1981 by offering farmers guaranteed prices. Since then, the PRAN-RFL Group has become one of South Asia’s largest manufacturers and exporters of food and beverages, agribusiness and plastics.
The new facility will enable Emerging World to produce locally and export its products to free trade markets throughout the MENA region, namely Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Jordan, Egypt, Iraq, Lebanon, Morocco, Tunisia, Palestine, Syria, Libya and Yemen issued statements.
The land lease agreement with Kezad Group is for 30 years.
With nearly one-third of the plant’s capacity supplying the local market and 70 percent exported to regional markets, PRAN will play a vital role in ensuring food security in the region through Abu Dhabi, PRAN said.
Mohamed Al Khadar Al Ahmed, Chief Executive Officer, Khalifa Economic Zone, Kezad Group, said: “Kezad Group is delighted to welcome Emerging World FZC and in our vast food trade ecosystem, the environment ensures businesses can thrive in today’s competitive market. . Emerging World FZC shares our mission to ensure the importance of national and regional supply chains, in line with our wise leadership’s vision of improving access to affordable, healthy meals for people in our communities.”
Hasan Mahbub, Managing Director of Emerging World, said: “Our agreement with Kezad Group is aimed at boosting our exports to Middle Eastern countries and the establishment of Emerging World FZC’s manufacturing facility in Abu Dhabi is an important milestone in expanding our business. Initial Investment AED 60 million will be used to build production facilities to produce different food products including PRAN branded instant noodles, beverages with milk, juice drinks and confectionary products. Initially we expect production revenue to be around AED 160 million per annum.” – TradeArabia news service
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