Castrol Lubricants’ global connection to the Premier League has become more apparent and stronger with the launch of its Premier League Trophy Tour at Dubai Festival City Mall. The PL Trophy Tour is another step forward for the Castrol lubricants brand to be associated with the game of football and to gain product recognition from the highest level of players.
The Castrol PL Trophy Tour saw one of the most visited events at the mall during the two-day Castrol event. The event was packed with lots of fun and exciting activities for all who attended the Castrol Kiosk as they witnessed Castrol’s magical moments, including football matches, trophy parades, freestyle, PL trophy selfies and exciting prizes .
Football is widely followed in the UAE and the region, and PL has one of the strongest fan bases in the country. Known for its proactive leadership and hosting of international events, Dubai City attracts millions of consumers throughout the year.
Castrol is in a leading position in the field of passenger car oil, and the shopping mall PL trophy tour is an immersive customer experience feast. In the wake of the recent Football World Cup, the brand has focused on delivering much-needed football engagement, and they’ve done just that in the style of their flagship Castrol Magnatec.
Very strong product engagement has helped Castrol Lubricants convert lost users and non-users into the Castrol line of products, especially for Castrol Magnatec. The company is also offering 25% off every Magnatec or Edge oil change for a limited time at its premium Castrol auto service locations.
Castrol’s national distributor, Central Trading Company, which is part of the Al Rostamani Group, was also present along with leadership and sales teams to engage with Castrol Magnatec with consumers. Castrol’s PL Trophy Tour was indeed a very memorable event that Dubai will remember for a long time.