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Pakistan Telecom Limited (PTCL) and Ufone 4G, a subsidiary of Etisalat e&, have signed an agreement with evision to launch a video streaming platform in Pakistan.
In addition to a wide variety of national and international news and sports channels, the new digital video television (OTT) platform will host a wealth of Hollywood and Pakistani entertainment content, catering to the diverse news and entertainment needs of everyone in the family.
Evision is also the media and entertainment arm of the UAE’s largest telecommunications service provider.
Adnan Anjum, Group Chief Commercial Officer of PTCL and Ufone, and Olivier Bramly, CEO of evision, signed the agreement during Gitex Global 2022 in Dubai.
Hatem Bamatraf, President and Group CEO of PTCL & Ufone, and Khalifa AlShamsi, CEO of e& life, also attended the meeting. evision is the media and entertainment division of global telecommunications giant e& and a leading provider of media and entertainment content in the MENA region.
The signing ceremony was also attended by Hatem Bamatraf, President and Group CEO of PTCL and Ufone, and Khalifa Al Shamsi, CEO of e&life.
A consortium led by evision owns a majority stake in StarzPlay, the leading video streaming platform in the MENA region, which will technically help PTCL Group deploy a new digital video OTT platform to host films and seasons from leading Hollywood studios , as well as Pakistani films and dramas to meet the needs of a wide audience in the country.
Bamatraf said: “I am grateful for evision’s support of this initiative, which furthers our efforts to diversify our services and positively impact more aspects of our customers’ lives. Technology is the most effective enabler of our time. , we are constantly striving to harness its potential for the benefit of our customers. We find news and entertainment an important part of our people’s lives, and it presents us with a great opportunity to reinvent the TV and online streaming experience so that they have the More control and choice.”
Al Shamsi said: “Evision is a leading media and entertainment content aggregator in the MENA region. We are delighted to partner with PTCL Group to expand our services to the people of Pakistan and help them enjoy high-quality content more easily. Pakistan is a A huge market that needs a homegrown video streaming platform that can better understand people’s choices and preferences and cater to them accordingly.”
All data subscribers, except PTCL and Ufone subscribers, will have affordable access to the new video streaming platform.
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