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Radisson Hotel Group has announced its outlook for the coming year, planning to add more than 5,000 rooms to its product portfolio in the next five years, striving to become one of the world’s top three hotel groups.
The group currently operates 56 hotels and resorts in the Middle East, managing 15,230 rooms under nine distinct brands. Radisson Hotel Group has 39 hotels in the pipeline, further expanding its strong portfolio of hotels and resorts in the region.
In 2022, Radisson Hotel Group, with operations in key feeder markets of Saudi Arabia, UAE, Oman, Kuwait and Jordan, added five hotels to its development portfolio and opened more than 1,250 hotels. By 2023, the group hopes to further expand its footprint in the region, with eight new stores opening in the Middle East in the coming months.
In the United Arab Emirates alone, Radisson Hotel Group operates 16 properties, including the recently opened Radisson Blu Resort, Palm Jumeirah, Dubai, in the heart of Palm Jumeirah’s popular West Beach. Dubai was recently named the world’s most popular destination by the TripAdvisor Travelers’ Choice Awards, continuing to cement its position as a leading hub for leisure and business travel. In line with this vision, the Group continues to focus on expanding its footprint in global cities to meet changing customer needs through its diverse brands.
Elie Milky, Vice President Development, Middle East, Pakistan, Greece and Cyprus, Radisson Hotel Group, said: “Leisure and business travel have recovered strongly over the past year, with major markets being very positive. The UAE has been leading the global recovery and Saudi Arabia is growing and investing “Leads the region and the world in terms of events. Both countries will continue to pave the way to become well-established centers for the tourism industry. At Radisson Hotel Group, we remain agile and creative to respond to changing market conditions and ensure our offerings continue to diversify to meet the needs of different investors.”
According to Vision 2030, Saudi Arabia is now the fastest growing market in the region and the group is steadily becoming one of the largest operators in Saudi Arabia. In 2022, the group launched the Radisson Blu Hotel, Riyadh Airport, its first Radisson-branded hotel in the capital. In June, the Radisson Collection Hotel, Al Manshad, Riyadh opened, the luxury lifestyle brand’s second hotel in Riyadh, adding to its collection of urban and leisure hotels in Riyadh.
To further strengthen its presence in Saudi Arabia, the Radisson Hotel Group has a strong pipeline under construction, including the Radisson Blu Hotel Riyadh Convention and Exhibition Center – the group’s eighth hotel in the capital – and the Makal Tahr urban development Park Inn by Radisson.
In Jeddah, the group expanded its business territory by signing the Radisson Hotel Jeddah, bringing the Radisson brand to the city. Additionally, the signing of the first Radisson RED hotel in the capital’s prestigious Diriyah project marks the debut of its fifth brand in Saudi Arabia and adds to the Group’s current portfolio. The group will operate more than 5,000 keys in the holy cities of Mecca and Medina over the next few years as religious tourism is expected to return to pre-pandemic levels in 2023.
“We remain optimistic about the future of the hospitality industry and we are on track to achieve our goal of having 100 hotels in the region over the next three years and 150 hotels, resorts and serviced apartments by 2030. We will continue to drive significant growth and further Expand our footprint in key markets, especially Saudi Arabia and the UAE, and positively contribute to the region’s thriving tourism industry,” concluded Milky.
Radisson Hotel Group has more than 45 hotels and more than 8,000 rooms in operation and development, and after announcing last year the opening of a full-fledged regional office in Riyadh to support this growth, Radisson Hotel Group aims to have 100 hotels.
Radisson Hotel Group has also signed two Park Inn by Radisson hotels and serviced apartments in Muscat and Kuwait for 108 keys and 250 keys respectively, further cementing its position in the GCC by 2022.
It currently maintains its status as one of the largest operators in Oman, while in Kuwait its legacy continues since it opened its first hotel in the country and region more than 40 years ago. The further signing of the 180-room Radisson Blu in Amman marks the group’s symbolic return to the Hashemite Kingdom of Jordan after a multi-year absence. – trade arab news agency
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