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Ranveer Singh overtakes Virat Kohli as India’s ‘Most Valuable Celebrity 2022’ with brand worth Rs 1,500 crore; Allu Arjun, Rashmika Mandanna enter top 25

While the top three spots were occupied by Bollywood stars Ranveer Singh and Akshay Kumar, South Indian actors Allu Arjun and Rashmika Mandanna made their debuts.

Ranveer Singh, Allu Arjun, Rashmika MandannaActors Ranveer Singh, Allu Akshay Kumar, Arjun and Rashmika Mandanna have entered the list. (Photo: Ranveer Singh, Allu Arjun, Rashmika Mandanna/Instagram)

actor Ranveer SinghHis last few films may not have made the cash registers ring, but his brand value is at an all-time high. According to a report, Ranveer has overtaken cricketer Virat Kohli as the “Most Valuable Celebrity of 2022” with a brand value of $181.7 million (Rs 150 crore).

According to the report titled ‘Celebrity Brand Valuation Report 2022: Beyond the Mainstream’ cited by Business Today, Kohli came in second with a brand value of $176.9 million (Rs 140 crore).actor Akshay Kumarwho also failed consecutively at the low point of his career, ranked third with a brand value of $153.6 million (Rs 120 crore).

While the top three spots are occupied by Bollywood stars, there are also South Indian actors on the list such as Aru Arjun and Rashmika Mandanna debut. Allu Arjun, who rose to national fame with the hit Pushpa: The Rise, ranked 20th with a brand value of $31.4 million (Rs. 2.09 billion rupees).

Aviral Jain, managing director of Kroll’s valuation advisory service, said 2022 is the second year of box office success for South Indian films, “leading to many Tollywood faces being sought after across the national advertising and media industry.”

This year, Ranveer Singhwhose last three films — 83, Jayeshbhai Jordaar and Cirkus — underperformed at the box office, will be hoping for a strong comeback karan joharRocky Aur Rani Ki Prem Kahani.romantic comedies have stars too alia butt and is scheduled for release in July. Meanwhile, Allu Arjun and Rashmika Mandanna are back with the long-awaited sequel to last year’s blockbuster Pushpa. The film is expected to be released in 2024.

© IE Online Media Services Pte Ltd

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