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Red Nose Day Harnesses the Power of Entertainment to Raise $41M to Date Through 2023 Events, Consumers, Donors, Corporate Partners and Celebrities Drive a Movement of Change with Social Impact

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Life-changing funding and awareness-raising through millions across the country, Walgreens, the Bill & Melinda Gates Foundation, and NBC, as well as the incredible support of the Harlem Globetrotter, British Airways, eBay for Charity, and more support to help children

Funds raised will amplify and accelerate the impact of Comic Relief America to help break the cycle of intergenerational poverty and give children and young people the chance to thrive and have a healthy future

New York, June 15, 2023 /PRNewswire/ — Comic Relief US on May 25, demonstrating the profound impact that joy, lightness, and laughter can have in driving transformational change.The event has been proposed $41 million Red Nose Day fundraising totals so far $365 million Funds raised since the campaign began in the US in 2015. Funds raised change lives, helping to keep children safe, healthy, educated and empowered in the United States and around the world, while promoting transformative structural change that addresses what has plagued generations in the cycle of poverty.

Millions of people from across the country are supporting Red Nose Day’s 2023 campaign, helping to drive a powerful movement for change and showcasing even small things – like buying red nose – can have a big impact. Americans of all ages, from all walks of life, wore red noses, celebrating the event’s annual tradition of coming together to have fun, raise funds and make a difference in the lives of children in underserved communities. They also donate generously, fundraising at home, in the office and in the classroom, and support the cause on social media.

“Red Nose Day brings people together in a fun and powerful way,” says Alison Moore, CEO of Comic Relief Society of America. “This is a movement like no other that inspires by inspiring moments of joy, light-heartedness and fun to help make a meaningful difference in the lives of children and young people facing poverty.”

“We are inspired and grateful to our amazing partners and the millions of people who have come together to support our work,” she added. “These daily donations allow us to have greater impact and accelerate critical work aimed at Breaking the cycle of intergenerational poverty in the most affected communities allows children and young people to reach their full potential and thrive.”

The total amount of funds raised in 2023 will continue to grow through additional fundraisers and events throughout the remainder of the year. Essential programs supported by Red Nose Day have positively impacted the lives of more than 32 million children and their families by providing healthcare, food, shelter, education and more.

The campaign’s signature red nose is available at Walgreens and Duane Rhett locations across the country $ 1 Everyone, and millions of customers, are also donating in stores via a PIN pad at checkout. Over 29 vendors participated as proud supporters with their various brands of in-store merchandise. The store and distribution center teams held fundraising contests, and all fundraising winners received Red Nose Day grants to local grantee partners in their communities. Comic Relief US works with grantee partners to raise awareness of the impact of Red Nose Day by creating custom video content to capture the incredible work that happens every day with donor support. Walgreens significantly amplifies the storytelling message through Walgreens’ newsroom and social channels.

For the ninth year in a row, NBC supports the campaign with network mentions of shows such as “The Voice,” “Hot Wheels: The Ultimate Challenge,” “Today,” “Access Hollywood,” and “E!”. information. ‘ ‘late night with Seth Meyers’ Support was shown on social media, and a Red Nose Day episode of “The Wall” aired online. Local NBC stations report on Red Nose Day funded projects that are changing the lives of children in communities across the country. CNBC also supports Red Nose Day and mentions it in their programming lineup, including “Squawkbox,” “Power Lunch” and “Fast Money Halftime Report.”

Since 2015, hundreds of celebrities have supported Red Nose Day, and through in-person appearances, social media engagement and more, the star power continues across the entertainment industry. Schools get involved, as do iconic buildings and locations across the country. new orleans superdome, Niagara WaterfallThe Orlando Ferris Wheel at Icon Park, Philadelphia One Liberty SquareCleveland terminal and Dallas BOA building are all lit up in red May 25 Commemorate this special day.

The company is also part of a strong community of change, driving fundraising and advocacy efforts. For the first time ever, the Harlem Globetrotters have teamed up with Comic Relief US to bring fans the fun and entertainment of Red Nose Day, helping them raise funds for 25 games in April. Returning partner British Airways raised money for the cause at 20 airports across the country on Red Nose Day, while eBay for Charity gave customers the opportunity to complete their purchase by donating to the campaign at checkout.

Pro bono support from high-profile marketing partners, including The New York Times, Wall Street Journal, The Economist, Spotify, and Pandora, among others, helped raise awareness for the cause.

Funds raised by Red Nose Day allow Comic Relief America to have an even greater impact in breaking the cycle of intergenerational poverty and ensuring all children have the opportunity to thrive. They recently expanded their commitment to domestic health equity to include investing in Black, Latino, Indigenous, LGBTQ+ and community-led organizations that are developing solutions to address nutrition and food security, access to health care, and how to build and sustain Healthy community issues.

Red Nose Day funds transformative projects from 50 pioneering organizations large and small in the United States and around the world that address the root causes of poverty while also empowering children to thrive in the long term. These organizations include Lawrence Sports for Good, Global Fund, Covenant House, etc.

About American Comic Relief
Comic Relief US is a nonprofit organization working to break the cycle of intergenerational poverty. It harnesses the power of entertainment to drive positive social change.To date, the nonprofit has raised more than $421 million Mobilize donors of all ages for good through powerful content-driven campaigns and new digital platforms.Since 2015, Red Nose Day, Comic Relief’s signature campaign to end child poverty, has raised more than $365 million And has positively impacted more than 32 million children in the United States and around the world. Donations invest in grantee partners and social impact programs that keep children safe, healthy, educated and empowered, and address the root causes of poverty in the most impacted communities. Comic Relief US, also known as Comic Relief, Inc., is a registered US 501(c)(3) public charity. For more information on Comic Relief US and its impact, visit comicrelief.org. Follow @ComicReliefUS on Twitter, Instagram and Facebook.

media contact: Keita Jones – [email protected]

SOURCE American Comic Relief

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