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Rolls-Royce Motor Cars has opened its first private office in Dubai outside the UK, the first of its kind planned for a global luxury hotspot.
The Dubai Private Office is an extension of the Goodwood House of Rolls-Royce, offering exclusive product previews and detailed commission enquiries.
It was home to the first bespoke designer and bespoke customer experience manager permanently located just outside of Goodwood.
huge progress
“The inauguration of our permanent private office just outside Goodwood, Dubai, UAE marks a huge step forward for Rolls-Royce. We have been inviting our VIP clients to the Goodwood Rolls-Royce House for years – and now , with high demand, we are taking Goodwood around the world. Not only will we permanently house members of the Rolls-Royce Bespoke Design team and Bespoke Customer Experience Manager at this new outpost, but we will also be taking advantage of the latest technology Allowing our Mid East customers to remotely explore our West Sussex home and witness their very own bespoke Rolls-Royce car.
“This is another step in the evolution of the brand to present itself as a true luxury home, effortlessly elevating design services to rival our offerings. The private office will complement and complement the customer’s experience with Rolls-Royce. support our regional dealership partners,” said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars
Inspirational Market
“The Middle East has always been an inspiring market for Rolls-Royce cars, especially when it comes to bespoke. Our opening today is significant as it represents the first Rolls-Royce private office outside the UK and further Proof that a Rolls Royce is a true luxury home. Our private Dubai office is an extension of the Rolls Royce House in Goodwood, West Sussex, and one of the many similar facilities to be opened around the world The first of its kind. This is not a dealership; it is a unique experience where customers can use seamless technology to bring their ideas to life and explore our homes and our people in real-time,” said Rolls-Royce Motor Car Sales and brand director Henrik Wilhelmsmeyer said.
Rolls-Royce Motor Cars has opened the world’s first private office in Dubai, UAE. The outpost will be an extension of the brand’s world-renowned luxury manufacturing centre of excellence at its Rolls-Royce home in Goodwood, West Sussex, England.
The Dubai Private Office is the first of many similar facilities planned for the world’s major luxury capital in the coming years. These private offices will foster closer ties and relationships with Rolls-Royce customers around the world, further cementing the brand’s reputation as the world’s most customer-centric luxury brand.
unique experience
The new Rolls-Royce Private Office, located in the One Central neighbourhood in the heart of Dubai, offers the Middle East’s most important clients a unique experience, delivering the style and expertise of a Rolls-Royce home right on their doorstep. This is not only thanks to the materials on display and the brand’s renowned hospitality, but also the first long-term appointment of a Bespoke Lead Designer and Bespoke Customer Experience Manager outside of Goodwood. Both key positions are filled with people who bring a wealth of Rolls-Royce experience.
Bespoke Chief Designer Michelle Lusby arrives in Dubai after eight years at the brand, where she has worked on a variety of exciting and sophisticated projects, including the highly bespoke one-to-one Phantom Serenity, when its unique appointment, It captivated the world with material handling that redefines serene luxury. Chris Hardy was transferred from Goodwood to take on the role of Bespoke Customer Experience Manager. Having worked at Rolls-Royce for over five years, he brings a genuine passion for clients to this unique new role, who will guide visitors through the wonderful experience that awaits them in a private office in Dubai.
three key procedures
In response to a high volume of client demand, the Private Office will focus on three key projects: the recently revitalized Rolls-Royce Coachbuild project, haute couture commissioning and access to the Private Office’s collection of one-on-one masterpiece cars. These offerings are part of a complementary strategy to find synergies between an entrenched global network of dealer partners by launching global private office outposts in select locations around the world.
— arab trade news agency
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