With his exceptional knowledge and skills in franchise training and consultancy practice of more than 32 years, Sary Hamway has become the foremost authority of franchising in the Middle East with many regional and international awards for his contribution to the growth of the franchise industry worldwide.
Sary constantly aims to offer innovative franchise solutions and strategies to his clients around the globe and provides support to entrepreneurs and MSMEs. In doing so, he keeps his business aligned with the latest technological changes to keep his company ahead of the game in franchise education.
Through The Franchise Trainer, Sary focuses on catering to the high demands of the personalized franchise and entrepreneurial training, which helps in improving the franchise and MSME ecosystem worldwide.
Let’s hear more about it through an interview with Mr. Sary Hamway.
You have spent more than half your life in franchising. Tell us why you have been attracted to franchising in the first place?
Franchising is a successful business model and is one of the world’s fastest-growing and most dynamic industries because it offers a lower-risk, structured, and more stable means of doing business. Through its tried and tested systems, marketing power, and abilities to develop entrepreneurial talents through the transfer of technology and know-how, franchising helps businesses succeed in fiercely competitive global market conditions.
In my professional opinion, franchising is the lifeblood for business growth and expansion.
So, what exactly is The Franchise Trainer™?
The Franchise Trainer™ is a capacity-building platform that offers entrepreneurial & franchise training, MSME support initiatives, and consultancy services.
The Franchise Trainer™ brings sophisticated, content-rich franchise training courses to the marketplace and uses progressive learning practice supported by experienced consultants and a management team for delivering unparalleled personalized franchise coaching experience to the clients.
Our unique franchise consultancy services offer innovative and reliable solutions to support our clients during various stages of franchise growth, to accelerate their business development, to achieve their desired financial objectives, and to optimize their success in business.
Driven by decades of experience and profound knowledge, The Franchise Trainer™ aims to support MSMEs through ambitious social franchise initiatives which can support our societies and help people find a new meaning in life.
Why did you start The Franchise Trainer™’s business?
After being around the block in franchising few times, I have a new mission in life now, which is to use my knowledge and experience in franchising to help people worldwide. And simply put, The Franchise Trainer™ is the perfect channel for achieving this goal.
What are The Franchise Trainer™’s main objectives?
Being in franchising for many years and by having a clear vision of how we can service or region, we have been able to identify our long-term objectives as follows:
- Leading a significant qualitative initiative to fill up the gap in franchise education and build a thriving and sustainable franchise industry.
- Provide a forward-thinking and structured learning experience, and offer informative and comprehensive franchise training tracks and consultancy services in Arabic and English, designed to allow for the smooth transfer of our foundation of knowledge, thus, spurring the industry’s growth.
- Provide the most effective and efficient personalized franchise coaching experience to our clients.
- Support MSMEs’ growth and contribute to entrepreneurs’ capacity building and skill development.
- Enable home-based business/productive families to enhance their opportunities for better income and improved living standards.
- Offer innovative and effective franchise consultancy services to support our clients in reaching their organizational and financial goals.
- Supporting job creation/nationalization plans and growing the number of low start-up franchise businesses.
- Empower female business owners for unleashing their leadership in franchising.
- Building a foundation for a sustainable franchise model for maintaining the integrity of the vulnerable groups in society by owning a Nano Franchise™.
We are making little steps every day in achieving our ultimate goals and we do the things that only endorse these values.
Sary Hamway, What do you feel is the biggest strength of your company right now?
Over the years, we have been recognized for being credible franchise consultants because we only give the most honest advice to our clients. This fact was highlighted by receiving several regional and international awards and recognition regionally and internationally.
What was the path your company took to get to where you are today?
Over the course of time, we have provided specialized franchise training courses in English & Arabic and worked with governmental & semi-governmental firms and NPOs in various countries. Our purpose was and still is to develop and execute plans for utilizing franchising as a means of economic growth through supporting small & micro business development, transfer of know-how, and nationalization of jobs.
Sary Hamway, What have been the biggest challenges you’ve had to overcome?
During economic downturns, the franchise industry at large gets affected. This has been a big challenge that we tried to overcome through working patiently and effectively to support our clients in these difficult times.
Give us one word that describes you the best.
Disciplined. Discipline is the one virtue that creates a sense of control and power over one’s course in life.
What makes you excited about Mondays?
On Mondays, all my clients, associates, and franchise professionals over the world’s various time zones roll up their sleeves and are ready to work.
What do you value most about your culture and vision?
I come from a very rich culture that advocates some of the best values and ethics. But, one major value which I live by is “Seek First to Understand, Then to Be Understood®”, which is the 5th habit of DR. STEPHEN R. COVEY’s book, the & habits of Highly Effective People.
Tell us about a project that forced you to be innovative and creative.
Creativity comes with each and every project. You just need to ask yourself, “How can I make this one better?” Therefore, some brilliant ideas will come to you and one of them may change the world around you.
What are your company’s strategies, and how do they stand unique from your competitors?
The Franchise Trainer™ offers more specialized and focused consultancy programs that are absolutely unique in the marketplace. Our programs bring value-added support to our clients for the most feasible and functional franchise systems.
What are the key values that helped you overcome the roadblocks/challenges in your career?
For many years I have been through the process of establishing my values. Eventually, I have identified them and I live by them every minute of the day. They are as follows:
Share a happy life with family
Support a balanced spiritual life
Preserve optimum health status
Maintain sound social relationships
Sustain an excellent self-image
Achieve long term career & business success
Sary Hamway, How do you see the company changing in two years?
Business is changing very quickly because of new technologies introduced by the 4th industrial revolution. The Franchise Trainer™ is at the forefront in embracing these changes and technologies to be ahead of the game.
What benefits do your clients get from your company in this competitive world?
In simple words, leadership is the art of motivating people to act toward achieving a common goal. In our work we inspire the growth of our clients’ businesses through education, training, scale-up, capacity building, and awareness.
What services/solutions or products are offered by your company at par with the current industry standards?
In many cases, we are the benchmark for industry standards because we offer innovative solutions and services for catering to the ever-increasing demands of entrepreneurial training and personalized franchise in the marketplace. We have hands-on experience, skills, and capabilities through which we can assist our clients and support them with breakthrough ideas.