As Paciolan’s official aftermarket, SeatGeek expands its reach into college sports and Paciolan-powered live entertainment venues
New York and Irvine, California, February 6, 2023–(Business Wire)–seat geekthe high-growth technology platform transforming the live event experience for fans, teams and venues, today announced a partnership with Pacholan, a leader in ticketing, fundraising and technology solutions for collegiate sports and live entertainment venues. SeatGeek’s secondary ticketing service will integrate directly with Paciolan’s primary ticketing system, which is expected to begin in July 2023. The agreement expands SeatGeek’s reach to include Paciolan University and live event customers, who will use SeatGeek’s API-driven technology to seamlessly deliver secondary ticketing to fans across the country.
“Paciolan is excited to partner with SeatGeek to provide teams and venues with an integrated secondary ticketing solution that offers incredible customer service, marketing reach, rich data and best-in-class mobile technology,” said Kim Damron, President and President of Paciolan. ”The digital and technology division of parent company LEARFIELD. “We believe that combining our deep expertise in primary ticketing with SeatGeek’s unrivaled secondary market capabilities will result in an innovative experience for our customers and their fans.”
As Paciolan’s official secondary ticket marketplace, fans can easily manage and sell their tickets using SeatGeek’s highly rated mobile experience combined with Paciolan’s digital ticketing. Whether looking to sit at the 50-yard line, on the sidelines or in the best seats in the arena, fans can easily browse events and compare ticket listings with SeatGeek’s proprietary Deal Score™ technology.
Russ D’Souza, co-founder of SeatGeek, said: “Paciolan’s footprint and reputation in college sports and live entertainment is a perfect fit for us. College sports has quickly become the fastest growing and most dynamic field in live entertainment, poised to innovate.” “Partnering with Paciolan, we will seek to capitalize on this momentum and introduce new secondary ticketing software and analytics, which will continue to improve the event day experience. We will also engage with the largest and most passionate fan base in sports and entertainment, expanding the SeatGeek’s reach, from college students to proud alumni.”
Participating teams and venues gain access to enhanced data and customer service tools. The integration provides real-time verification of resold mobile tickets, as well as pricing and sales data for each participating school and venue. Actionable data provides insight into market demand to inform the team’s future fan-friendly pricing options.
Fans can utilize a variety of tools to price, list and sell unused tickets. These tools allow fans to recoup their investment by reselling tickets to events or games they were unable to attend.
SeatGeek has had an incredibly successful 2022, announcing 16 new partnerships. These new partnerships further solidify SeatGeek’s already impressive client roster across the NBA, NHL, NFL, Premier League and more. They include the Utah Jazz, Baltimore Ravens, New Mexico United, the NHL’s Florida Panthers, and two English soccer clubs, Leeds United and Watford. The company also announced contract extensions with Wolverhampton Wanderers and New Orleans Saints.
This new relationship pairs two of the strongest names in event ticketing. Paciolan has renewed more than 30 partners and added 12 new clients in 2022, adding to its impressive community of 160 college sports clients and hundreds of live entertainment venues. Paciolan has the largest presence in college sports ticketing, working with 80% of the Top Five conference schools.
Paciolan, a LEARFIELD company, is a leader in ticketing, fundraising, marketing, analytics and mobile solutions with over 40 years of experience serving more than 500 live entertainment organizations. Paciolan’s technology sells more than 120 million tickets.to know more information www.paciolan.com.
Learfield A leader in media, data and technology services for intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
SeatGeek’s mission is to transform the live event experience for fans, teams and venues. SeatGeek has become a high-growth global ticketing leader by combining the consumer market with innovative primary ticketing box office technology. SeatGeek delights fans with industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event day operating system; and SeatGeek Swaps, the first return policy offered by a major ticket seller. At the same time, the platform’s open ecosystem enterprise ticketing software enables teams, venues and promoters to efficiently grow their businesses while delivering the exceptional experience all fans deserve.
SeatGeek is proud to partner with some of the world’s biggest names in sports and live entertainment, including the Dallas Cowboys, Utah Jazz and Liverpool FC, as well as the National Football League (NFL), half of the English Premier League (EPL) and across New York theaters on Broadway and the West End. curious?access www.seatgeek.com.
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Lisa Chan, Head of Communications