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Secureworks Expands Partner-First Strategy to Middle East

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Secureworks, a global leader in cybersecurity, has announced the expansion of its partner-first strategy to the Middle East.

Effective June 19, 2023, all new Secureworks Taegis businesses in the region will be sold in partnership with strategic partners, enabling organizations to make smarter network decisions that drive improved security outcomes and strengthen their overall security posture.

Across the Middle East, the Secureworks Counter Threat Unit observed that the top three cyber threats organizations face are data theft, ransomware, and business email compromise. As these attacks proliferate, businesses need a platform-based approach as a “management platform” to ensure they can best protect themselves against ever-changing adversaries. This requirement created a huge demand for Taegis throughout the Middle East and Partner First was integral to the expansion to meet that demand.

Market opportunities

Secureworks operates in the Middle East, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Through Partner First, the company is further committed to regional strategic partnerships to capitalize on growing market opportunities and expand its market share across the Middle East.

Secureworks partners in the region will have access to a sales brochure, partner portal, training and Secureworks market intelligence as well as competitive discounts designed to deliver industry-leading profit margins.

“Organizations in the Middle East are challenged with securing endpoints, identity systems, cloud applications, and more against a rising wave of cybersecurity attacks, both in sophistication and frequency. To prevent and defend against these attacks, businesses are turning to A holistic, platform-based approach to cyber investing to drive valuable and tangible cyber outcomes for businesses,” said Gopan Sivasankaran, Regional Director, META, Secureworks.

Empowering partners

“Partners are integral to the growth and scale of our company. We are committed to working together to enable our partners to differentiate and win deals. Partnering with Secureworks enables them to bring AI-powered and automated open XDR platform architecture. Our partner-first strategy is the best in the world for our partners and our customers, who can work with a partner they trust to best manage their cyber risk and invest where it matters,” Sivasankaran concluded.

Taegis is a total SaaS-based security solution that enables superior threat prevention, detection and unmatched rapid response. With its open approach, Taegis acts as a single pane of glass into an organization’s network environment, enhancing network readiness and delivering a higher return on investment.

“We have partnered with Secureworks for six years and together we have seen significant growth in the region. This is largely due to the company’s relentless commitment to innovating and growing its Taegis platform to ensure our customers can understand, detect and respond to threats ,” said Sajeev Perunnelly, director of enterprise computing at Alpha Data Dubai.

Announced in November 2022, Partner First will continue to roll out globally throughout 2023. — trade arab news agency

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