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Sunday, July 13, 2025
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Sedco launches its Phygital customer experience platform

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Sedco, a global leader in delivering solutions for customer experience and digital branch transformation, has launched FastServ Mobile and FastServ Meet at Seamless Middle East 2023.

The new module provides seamless management of physical and digital journeys, enabling customers to access services from different organizations in different sectors and receive smart and fast service.

FastServ Mobile enables customers to plan their physical visits in advance, make appointments, issue e-tickets, view the nearest branch with minimum waiting time, and browse their locations smoothly. FastServ Meet, on the other hand, facilitates consultation services by conducting virtual appointments via video calls, eliminating the need for physical visits and streamlining service delivery.

fast and smart

Majdi Shawish, CEO of Sedco, said: “Our latest innovations in customer experience, FastServ Mobile and FastServ Meet, will complement our FastServ platform to deliver a comprehensive customer experience beyond the branch and into the digital journey. Branches and call centers now offer Many of our services can be delivered in a fast, smart way via video calling, eliminating travel and waiting time. It completely removes the chaos and hassle that typically comes with conventional call centers and significantly improves the customer experience.”

Shawish emphasized that FastServ Mobile and FastServ Meet enable businesses to increase efficiency, reach a broader customer base and provide a seamless experience for pre-booked and scheduled customers. By reducing wait times and optimizing staff utilization, businesses can improve overall branch office efficiency.

Sedco’s CEO also highlighted the cost-saving benefits of FastServ Meet, reducing the need for additional staff or branches. Through the advertising widget, businesses can effectively promote services and flagship stores, ensuring an excellent customer experience.

latest progress

“This is our seventh year at Seamless ME and it provides a great opportunity to showcase our latest innovations, share our vision and showcase our cutting-edge solutions in the market. This happens as Sedco celebrates its 40th anniversary. As well as showcasing our latest FastServ innovations, we are also presenting at the show our latest advancements in smart digital branches tailored for the banking industry,” Shawish elaborated.

“Our 40th anniversary is a testament to our resilience and commitment to continuous innovation, staying ahead of the latest technology and industry trends. Sedco has grown over four decades, achieving numerous milestones and establishing itself as a customer experience management status as a trusted partner in the field,” he said.

He further highlighted Sedco’s commitment to driving digital transformation to reshape the future of banking and financial services, revolutionizing the customer experience through the integration of self-service machines and artificial intelligence technology.

pivotal role

Looking to the future, Sedco envisions customer experience management playing a key role in shaping the industry. Focused on cloud, mobile, artificial intelligence and fintech, Sedco is always innovating to create seamless solutions for physical and virtual customer journeys. The company serves 5,500 branches and 60,000 installations in 50 countries around the world. — trade arab news agency

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