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Monday, May 27, 2024

Seminar focuses on how Halal will help Brazilian companies


A recent seminar held during Gulfood in Dubai shed light on the added value Halal certification brings to Brazilian companies, enabling them to penetrate markets in Islamic countries.

It also highlights the importance of markets in the international business landscape. In addition, a seminar organized by the Arab-Brazilian Chamber of Commerce (ABCC) in conjunction with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) provided an ideal opportunity for companies to learn more about the Halal market and its requirements for obtaining Halal certification . Certification, through several lectures.

The global halal products market is expanding owing to the growing Muslim population and economy. This, coupled with trust in halal-certified products, is creating more opportunities for innovation in the market. The workshop covered this topic and how certification verifies that a product is fit for consumption, and raised awareness of the value it brings to businesses across a wide range of industries.

brazilian food exporter

The seminar entitled “How will Halal contribute to the internationalization of your brand?” brought together more than 40 Brazilian food export companies, led by a group of professionally qualified international halal certification bodies.

In addition, the ABCC also aims to detail the workings of the halal system and identify elements that will contribute to the growth of the industry.

One factor is the growth of the Muslim population, which is expected to increase in the Gulf Cooperation Council (GCC) in the coming years. Another factor is economic growth in Muslim-majority countries, which has expanded faster than the global average.

ABCC Secretary General and CEO Tamer Mansour emphasized the importance of expanding halal food in Brazil beyond beef and poultry, two products Brazil is already the world’s largest producer and exporter. ApexBrasil Agribusiness Manager Paula Soares opened the event and ABCC Head of Dubai International Office Rafael Solimeo closed the event.

high potential

Ashraf El Tanbouly, CEO of the Islamic Chamber of Halal Services (ICHS), said there are multiple possibilities for the halal industry. “The Halal industry is a high potential avenue. It is therefore imperative to bring producers and traders together to explore opportunities in the industry, build meaningful relationships and strategies to accelerate growth in the industry.”

Safi highlighted the importance of the Halal do Brasil initiative, which mainly focuses on helping Brazilian companies enter the halal market. “We believe that the Halal do Brasil project is of critical importance, as the halal market is expected to expand and continue to thrive. Through this project, we will continue our mission of helping more Brazilian goods enter the halal market and helping companies to obtain certification ,” he added.

Tarras highlighted the importance of halal merchandise in industry and retail. “With halal, the complete production chain is expanded and advanced. Even in new countries for the industry, such as the US, the halal business is becoming more important and on the rise,” he added.

Alan Oliveira, founder of Pantanal Trading, said the seminar enabled participants to understand the importance of the halal market. “In Brazil, we produce cosmetics, coffee, fruit, etc. This seminar gave us an understanding of the Halal system, which we intend to incorporate into our processes.” — trade arab news agency


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