Movado, a world-renowned luxury watch brand with a history of innovation and a commitment to the future of time, has announced the launch of its latest campaign in the UAE, with newly appointed global ambassador Sidharth Malhotra, Bollywood actor and youth icon.
Since its establishment in 1881, Movado has continued to grow and develop. Movado said in a statement that what makes Movado a first-class watchmaker is its unswerving pursuit of perfection in design, technological innovation and craftsmanship, and has won more than 200 international awards in watch design and time technology. awards.
“The ad showcases Movado’s exquisite heritage, highlighting our beautiful and iconic designs,” said Xavier Gauderlot, Movado Group International President.
“We are also proud to announce our partnership with Sidharth Malhotra. He is the perfect balance between classic and contemporary, embodying a passion for creating authentic art and self-expression – traits that form our brand DNA, expressed in The design of our timepieces,” he noted.
In the new ad, Malhotra said: “It feels great and I am honored to be the Indian ambassador of the international brand Movado, which is iconic and timeless.”
“The brand’s elegant simplicity and aesthetic resonates with my personality, making this partnership seamless and authentic,” he notes.
In the UAE, Movado made its debut in the early 1980s and is now sold in Ahmed Seddiqi & Sons stores, Galleries Lafayette and online portals such as Ounass. –trade arab news agency