We connected with Sinnthya M., the Founder of Sustainable Solutions LLC. She is an inspirational entrepreneur who supports sustainability. She dedicated her career to sustainable development. That’s why she started Sustainable Solutions LLC. She wants to create a coexistence of sustainability and businesses in a friendly manner which is why she believes that sustainability is the core of businesses. Learn more about Sinnthya M. and her company through our interview below.
How did you start your entrepreneurship journey? Do you have some advice for beginners?
My long-term concern for the future drove me to dedicate my career to sustainable development. In many ways, it began with food and then completely transformed my perspective during my master’s studies. It was more natural than everything else from the very beginning —I never liked eating meat or killing animals. My knowledge and understanding of environmental issues have influenced my outlook on the future over the years.
As the world continues in a fast-paced industrial, capitalistic, and unsustainable way that is beneficial to no one, in the long run, the environment and our future on the planet are under an enormous threat of devastation due to climate change, air and waste pollution, and natural disasters that are occurring globally. These incidents, revelations, growing health concerns, and then the COVID-19 pandemic also accelerated the change in me.
With this new ideology that continues to rule over my life and redefine lifestyle principles, I strive everyday to have my personal life and sustainability perspectives reflect my business mission. There is no Planet B, and every action of ours should resonate with saving the environment. More importantly, we should look for long-term, durable solutions rather than time-bound alternatives. As responsible businesses, we must create an ecosystem that will bridge the gap between demand and supply and develop solutions to mitigate the most important challenges, such as climate change, poverty, and pollution.
What do you believe is the most crucial part of continuing business seamlessly?
Post-pandemic is a ‘green wake-up’ call for all of us. We are witnessing that collective social and economic fate is inseparably linked to nature. This awareness is creating a need for a global change where the planet and humans can stay healthy. We can see that the global market is moving steadily in the direction of clean energy. Findings show that businesses with fully integrated ESG factors in nearly every sector of the economy are more successful and profitable. The commercial and consumer demand for cleaner energy and a new business scenario that is transitioning from a linear model of society based on ‘extraction, production, consumption, and waste’ to a circular model that turns waste into resources is accelerating and shifting to greener, more sustainable supply chains. The circular economy (3R)—reduce, reuse, and recycle—has its own momentum that has been accelerated by the pandemic and has profoundly triggered the opportunity to rethink, reset, and redesign the global economy. Businesses that want to succeed need to look to the future, and that is sustainability. Sustainability should be the core of every business and industry and qualifies as a standard for all businesses to go green and make a profit.
What are your goals through your companies, and how do you plan to help individuals with them?
Sustainability has become a leading priority as environmental concerns have increasingly transcended everyone’s agenda. Today, corporations, companies, brands, and consumers are prioritizing the ‘planet over profits.’ Consumers are now increasingly associating wealth, prestige, and brand experience with the sustainability of a product or service. Our actions reflect who we are, and sustainability is the epitome of a healthy, sustainable, and prosperous life that we all aspire to. Sustainability now serves as a vital component of consumer motivations, forcing brands and companies to pursue innovative and sustainable initiatives and associating wealth and prestige with the sustainability of a product or service. I would like to pursue this agenda with like-minded individuals across the globe, particularly in the UAE and KSA.
Describe yourself in one word (sentence).
Sustainable, Eco-Warrior, and passionate advocate for ‘Sustainability is the New Luxury’.
How would you describe your leadership style?
I am a one-woman business. My leadership style goes in the way I work with my partners. To lead the way in sustainability and create a differential experience for our eco-consumers.
Did you face any challenges during your career span? If so, how were you able to overcome them?
Every day is a challenge, and it has never been easy. COVID-19 was a crucial time to reset and redesign my life and business purpose. What we have experienced with the COVID outbreak has made us realize that everything in nature is interconnected. The sustainability revolution is growing consumer awareness and presenting opportunities for businesses that have not made sustainability a priority to make the transition now. Consumers want to be reassured that what they buy is made responsibly through every step of the process, from the raw materials to the final products. And we can assist you with that.
Are you adapting to digital transformation? How is it helping your business?
The effects of climate change and dwindling natural resources demand that companies reexamine their business strategies. By embarking on digital transformation to meet sustainability commitments, we are uncovering with our partners’ new opportunities to optimize their processes, lower costs, reduce waste and pollution, combat climate change, attract new customers, increase brand loyalty, and embrace new sustainable business models and products that ensure a sustainable future.
Do you use innovative ideas to be unique?
All the time. Without innovation, there is no future.
Where is your leadership going? What benefits do your clients get from your company in this competitive world?
We are a business consulting and management firm focusing on the sustainability industry. In line with the ongoing sustainability vision and realization of the UAE 2030 Agenda, we advise and assist organizations and businesses in achieving their sustainability missions with prudent solutions and strategies aligned with a sustainable business model that supports a circular economy. We act as agents to facilitate, intermediate, and connect sustainability-driven governments and corporations in the UAE and KSA with like-minded companies across different sectors.
Connect with Sinnthya M on LinkedIn.
Find Sustainable Solutions LLC on LinkedIn