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Chinese consumers spend an average of more than 7 hours online every day, ranking 13th in the world
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Dubai resident ML’s day begins with browsing social media. “I have five accounts. One is a public account where I have family, relatives and acquaintances. The private account is for my friends; my parents don’t know about it. I have three other accounts – one detailing my hobbies, another One sells items, a third posts memes.”
On Tuesday, the UAE was named social media capital of the world According to a study based on data from World Population Review, there are more Facebook users registered in the UAE than the country’s population.
According to Filipino student Annie T, several of her friends have multiple social media accounts for various reasons. “For example, they have an art account for posting art, commissioning ads for their art, or viewing art on their timeline. Then they have a separate account for their followers and interests. If they Being a fan of something, they use the account to interact with people with the same interests and hobbies, etc. Finally, a personal account.”
The study showed that UAE consumers, on average, took seven hours and twenty-nine minutes Ranked 13th in the world on the Internet every day. The KT team asked a wide range of people from all walks of life about their social media usage
The Changing Social Media Landscape
Several members of the younger generation said they interest in old social media Platforms like Facebook are in decline. “I don’t think any of my friends have a Facebook account,” said Sheza Saleem, a student at the American University of Sharjah. “All my friends are on TikTok or Snapchat. TikTok is pretty big [with everyone]. Many of us are also on a platform called BeReal. “
BeReal is a photo sharing app that allows users to share once a day, allowing friends to take live photos within 2 minutes. It doesn’t have any filters and is often called an anti-Instagram app.
Annie says she uses Messenger, Discord, and Instagram to keep in touch with friends. “In Southeast Asian countries, Messenger is the go-to messaging app we use to keep in touch with family and friends,” she said. “We also chat on Instagram via direct messages. As for other social media platforms, I usually use Facebook, Instagram and Twitter.”
professionals
For Hollie Singleton, a young PR professional, her social media platforms of choice are Facebook, Instagram, TikTok, Snapchat and Twitter. “Social media is the go-to place to connect with friends, get news and learn skills like cooking,” she said. “I use Instagram the most, but I also use Snapchat because most of my friends are there.”
Holly says she has a public and private Instagram account. “The private ones are my pictures,” she said. “I take a lot of pictures and I want a way to post them, and my main account is the one I’ve had for a long time and all my family and friends are on it.”
However, for the older generation, Facebook is still their first social media platform of choice. Sana Adam, 58, said most of her friends are on Facebook. “If I post on Instagram, I probably get about 20 comments,” she said. “If I post the same thing on Facebook, I get about 300 replies. So I know most of my friends are on FB. But, my kids and grandkids are on Instagram, so I’m more engaged there. Be active. You have to keep up with the young people.”
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