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Luxury brand Swarovski used 82 screens of various shapes and sizes at its Riyadh Avenue retail center in Saudi Arabia for a coordinated DOOH content campaign.
The brand has been helped by creative technology company Bureau Beatrice, which was founded in Antwerp, Belgium and has expanded to middle East.
according to saudi women’s publication about her, 82 The screen takeover took place at Suhoor (a pre-dawn breakfast during Ramadan fasting) with VIP attendance. The campaign, which features Emirati fashion influencer Ola Farahat, combines images of a starry night and a crescent moon with green and gold crystal chips.
Nasr Sleiman, Managing Director, CGB, Swarovski Middle East, Say: “Excellent planning and execution by all teams at headquarters, our regional teams and our local partners.”
Kevin Alderweireldt, Co-Founder and CEO, Bureau Beatrice, The company, formerly Cousteau Studio, added: “Well done to all involved at Bureau Beatrice, unveiling Swarovski’s beautiful story of self-reflection on 82 screens last Wednesday and developing a bespoke creative for just one night .”
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